petersenwest.com December 4, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdmNCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--68419fe48c73daf937fba3f080533287242bc574/9-Wes.jpg
4,767 KB
41 KB
99%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbUFDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--9ff5b36c97e95712f5115fbc531b63028d9fdb71/5-tall-called-to-surf-website-design-rollover.png
1,776 KB
17 KB
99%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbUVDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--9fbf4a3ced01940259c29bd15ba25145b29c71cf/5-tall-called-to-surf-website-design.png
3,071 KB
33 KB
99%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdmdCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--3428238be25a71586580df0700eeea73a42b454e/10-Ben.jpg
3,914 KB
42 KB
99%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbWNDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--9c33d26d12c01d5090abc990eda5fbdc3106bc67/7-normal-pivot-doors-brand-website-design-rollover.png
1,354 KB
17 KB
99%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbVVDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--f94166c0980a05bd8c2dd66a08de64d1455c8122/3-tall-varex-imaging-case-study-photography-rollover.png
1,406 KB
20 KB
98%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbU1DIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--a88a738d03e8892bb2ae39170e85e7378b36f3f7/9-normal-lafave-luxury-resort-brand-designer-rollover.png
1,514 KB
29 KB
98%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbHNDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--8e3760afc6aca67c3cf2d57177bdd185da0e52f5/8-wide-scipher-medicine-branding-graphic-design-rollover.png
790 KB
16 KB
98%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbWdDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--59f159fec39b021f83f01a26b0bc1e28c7fa275b/7-normal-pivot-doors-brand-website-design.png
2,465 KB
51 KB
98%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbGNDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--6e3a9df4ac07f2aaa90922ba720b0a34689f86b7/6-normal-napali-packaging-label-design-rollover.png
364 KB
9 KB
98%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbGdDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--db58b2333842f6cb480d294163e40dc7b5168ff9/6-normal-napali-packaging-label-design.png
526 KB
13 KB
97%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbElDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--9dee28976bdf811d2fddc4731e4d5b5b815af182/3-tall-varex-imaging-case-study-photography.png
562 KB
14 KB
97%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbFFDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--92658b9e7b4edb326acb36ef4f9e140208390c33/4-normal-myriad-genetics-breast-cancer-campaign.png
560 KB
15 KB
97%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbE1DIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--fba859eb2cbd4e548ec27390a92ba0b0c128bb40/4-normal-myriad-genetics-breast-cancer-campaign-rollover.png
326 KB
9 KB
97%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBcTRDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--bca92a1d6323863730de6495a0b31377e1b95648/2-wide-hydra-aid-case-study-branding-rollover.png
419 KB
12 KB
97%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbVFDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--bdc882e8f03814c07bfa9d605cdeec0b4afeaa28/9-normal-lafave-luxury-resort-brand-designer.png
2,783 KB
81 KB
97%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBcThDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--c6302504ac7ec31f2f71c7ff621196d64163109a/2-wide-hydra-aid-case-study-branding.png
738 KB
22 KB
97%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbHdDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--183dcd153b7ac119a81d30b74bc25ac0ba8e21b3/8-wide-scipher-medicine-branding-graphic-design.png
1,369 KB
42 KB
97%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBcXdDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--ebe50b205706b75bcf0ea7d36beebe68df2248c4/1-big-blue-raven-solar-case-study-branding-rollover.png
810 KB
35 KB
96%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBDQT09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--9d884531cd477141df41a61790edcdc8ae05e741/3-lee.jpg
210 KB
10 KB
95%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBcTBDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2694c8267757869e9ef7cef57df5b54200115f98/1-big-blue-raven-solar-case-study-branding.png
1,274 KB
63 KB
95%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCZz09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--3f3d7f78ad478d5d0a2b78c1e205c1f0c149e87b/1-john3.jpg
188 KB
10 KB
95%
https://petersenwest.com/assets/pw-video-thumb-34ab7902f41553848b9a08c19a4d6b5cd669dc1a8b9d90bed4d04fe13d8f480c.jpg
1,241 KB
67 KB
94%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCdz09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--4a2033793b3eabbdf14875b8889c3b9e522521b5/2-tanya.jpg
240 KB
13 KB
94%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBZzRCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--3a22c7a21b8e4d481e0240ce333bf29f25f99841/6-amber.jpg
324 KB
35 KB
89%
https://petersenwest.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBc1lCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--1b89cccc5e6fc01c10c3731f57048998d9bbe53b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2h3Ym1jNkZISmxjMmw2WlY5MGIxOXNhVzFwZEZzSGFRTEFBMmtDZ0FJPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--95fedba99f804725be558e70b48644111fa5ffa3/Asset%204.webp
105 KB
12 KB
88%
https://petersenwest.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBc2dCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--7421e0577d70ffa710ea1754650775114c3b3032/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2h3Ym1jNkZISmxjMmw2WlY5MGIxOXNhVzFwZEZzSGFRTEFBMmtDZ0FJPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--95fedba99f804725be558e70b48644111fa5ffa3/Asset%201.webp
187 KB
32 KB
83%
https://petersenwest.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdElCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--d08dc6a9adb1c368df4b979b1f57340e38604020/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBPZ2h3Ym1jNkZISmxjMmw2WlY5MGIxOXNhVzFwZEZzSGFRTEFBMmtDZ0FJPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--95fedba99f804725be558e70b48644111fa5ffa3/Asset%204.webp
92 KB
17 KB
82%
https://petersenwest.com/assets/logo/logo-light-f0561ea100b0c5d1847c9727d064d55e4aa29eb6b231d67246621597d9cebb94.png
3 KB
1 KB
61%
https://petersenwest.com/assets/logo/logo-dark-a77d339b1316ee4b071578dfe1a7aa41f61aca348e0e01608df189e3c34d74e8.png
2 KB
969 bytes
60%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaUVDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--830728f8afb7c630adb6769914784f2a54b885a8/Logo-10.svg
5 KB
4 KB
24%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaGdDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--a03e007e367abd3428fa2b04e39d7a1f96824d1d/Logo-1.svg
5 KB
4 KB
21%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaDRDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--35f246611218ba470a9488bfcdeb85df5a226d76/Logo-7.svg
4 KB
3 KB
21%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaG9DIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--e4d62e6e50dfc271e4c829f660020977b1259ac4/Logo-3.svg
3 KB
3 KB
20%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaU1DIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2e36425c09ec58505849af10b44edbf12e0ab216/Logo-12.svg
3 KB
2 KB
20%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaGtDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--b2afe14b52261f17af65e339c8f8c1463405d41a/Logo-2.svg
4 KB
3 KB
20%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaUlDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--71803962d733e4e877cdec37b0cfe909274160c8/Logo-11.svg
5 KB
4 KB
19%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaDhDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--36f36e64076df8efc19747e73413503f535484a2/Logo-8.svg
5 KB
4 KB
18%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaDBDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--653e42c2367162f0e70860cf2dcce0ee359fe4a3/Logo-6.svg
4 KB
4 KB
18%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaHdDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--3b2c893b556b2f61712ea8df78149bc53bf114b0/Logo-5.svg
4 KB
3 KB
17%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaHNDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--deb665fbc7152d05d54ed2cf3031a9bffa7afcee/Logo-4.svg
10 KB
8 KB
17%
https://petersenwest.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaUFDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--64e528090e6a3367ec1830c8532908a2233e1bbc/Logo-9.svg
5 KB
4 KB
16%
https://petersenwest.com/assets/general/loader-ef92eae0578b630683978f669bf53f70841fb7653b9a53c88b8e9991350b87c6.svg
1 KB
1 KB
15%