prattmarketingagency.com March 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
346 KB
16 KB
95%
https://prattmarketingagency.com/wp-content/uploads/2024/05/Screenshot-2024-05-14-at-1.15.24%E2%80%AFPM.png
202 KB
10 KB
95%
395 KB
35 KB
91%
337 KB
32 KB
90%
592 KB
83 KB
86%
78 KB
11 KB
85%
194 KB
28 KB
85%
304 KB
46 KB
85%
250 KB
43 KB
83%
https://prattmarketingagency.com/wp-content/uploads/2026/02/MORE-5-Crop-as-you-desire-e1772213012485.avif
215 KB
40 KB
81%
84 KB
16 KB
81%
https://prattmarketingagency.com/wp-content/uploads/2026/03/Screenshot-2026-03-02-at-10.11.15-AM.avif
17 KB
4 KB
79%
335 KB
71 KB
79%
144 KB
31 KB
79%
67 KB
15 KB
77%
185 KB
43 KB
77%
https://prattmarketingagency.com/wp-content/uploads/2026/02/Pratt-Marketing-Agency-Advertising-and-Media-Buying.avif
175 KB
42 KB
76%
51 KB
12 KB
76%
72 KB
19 KB
74%
36 KB
11 KB
70%
18 KB
5 KB
70%
https://prattmarketingagency.com/wp-content/uploads/2026/02/dave-and-his-daughter--e1771632519661.avif
40 KB
12 KB
69%
28 KB
9 KB
69%
4 KB
1 KB
67%
11 KB
4 KB
66%
10 KB
3 KB
66%
4 KB
1 KB
65%
https://prattmarketingagency.com/wp-content/uploads/2026/02/Screenshot-2026-02-21-at-6.06.55-PM.avif
60 KB
21 KB
65%
https://prattmarketingagency.com/wp-content/uploads/2026/02/Screenshot-2026-02-21-at-6.08.55-PM.avif
34 KB
12 KB
64%
https://prattmarketingagency.com/wp-content/uploads/2026/02/Screenshot-2026-02-21-at-6.22.59-PM.avif
10 KB
4 KB
63%
14 KB
5 KB
63%
11 KB
4 KB
62%
https://prattmarketingagency.com/wp-content/uploads/2026/03/588424629_10224944719724377_7643234694678084907_n-1.avif
46 KB
17 KB
62%
133 KB
51 KB
62%
14 KB
5 KB
61%
4 KB
2 KB
61%
8 KB
3 KB
61%
12 KB
5 KB
61%
9 KB
3 KB
61%
https://prattmarketingagency.com/wp-content/uploads/2026/02/Screenshot-2026-02-21-at-6.21.57-PM.avif
13 KB
5 KB
60%
24 KB
10 KB
60%
16 KB
6 KB
60%
https://prattmarketingagency.com/wp-content/uploads/2025/03/Pratt-Marketing-Agency-Black-Thin-png.avif
13 KB
5 KB
59%
5 KB
2 KB
58%
123 KB
51 KB
58%
176 KB
75 KB
57%
4 KB
2 KB
57%
5 KB
2 KB
57%
19 KB
8 KB
57%
12 KB
5 KB
57%
30 KB
13 KB
56%
9 KB
4 KB
56%
65 KB
29 KB
56%
6 KB
3 KB
56%
4 KB
2 KB
55%
6 KB
3 KB
55%
3 KB
2 KB
54%
66 KB
30 KB
54%
6 KB
3 KB
51%
8 KB
4 KB
49%
4 KB
2 KB
46%
205 KB
117 KB
43%
4 KB
3 KB
38%
12 KB
7 KB
38%
https://prattmarketingagency.com/wp-content/themes/Divi/includes/builder/styles/images/preloader.gif
6 KB
5 KB
29%
16 KB
14 KB
17%
https://prattmarketingagency.com/wp-content/plugins/logo-carousel-free/admin/assets/images/spinner.svg
3 KB
3 KB
15%