propagandacreative.com January 11, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
866 KB
21 KB
97%
3,011 KB
75 KB
97%
https://propagandacreative.com/wp-content/themes/propaganda-theme/assets/images/PropTeamPhoto2023-1984px.webp
193 KB
22 KB
89%
127 KB
17 KB
87%
130 KB
18 KB
86%
142 KB
23 KB
83%
262 KB
58 KB
78%
417 KB
96 KB
77%
199 KB
56 KB
72%
36 KB
17 KB
52%
9 KB
5 KB
43%
50 KB
30 KB
39%
85 KB
57 KB
33%
2 KB
1 KB
28%
53 KB
39 KB
25%
40 KB
30 KB
25%
29 KB
22 KB
24%
446 bytes
352 bytes
21%
3 KB
2 KB
19%
2 KB
1 KB
19%
284 bytes
230 bytes
19%
6 KB
5 KB
17%
5 KB
4 KB
16%
5 KB
4 KB
16%
843 bytes
714 bytes
15%
1 KB
921 bytes
15%
2 KB
2 KB
15%