prospectandpricecreative.com
January 30, 2026

You could reduce your image size by 83% (2,891 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://cdn.broadstreetads.com/assets/e354eaf1-a24c-42d3-a46d-4103e87560dd.png
1,856 KB
100 KB
94%
https://cdn.broadstreetads.com/assets/98e4d537-e892-4725-93b6-06b3d6cb5284.png
612 KB
36 KB
94%
https://www.thedaonline.com/app/images/ppc/morgantown.jpg
436 KB
131 KB
70%
https://www.thedaonline.com/app/images/ppc/ppclogowhite.png
255 KB
106 KB
58%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://www.thedaonline.com/app/images/ppc/mountaineer.jpg
308 KB
202 KB
34%