pulpandwire.com January 27, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
1,437 KB
47 KB
97%
5,025 KB
223 KB
95%
1,422 KB
133 KB
91%
105 KB
14 KB
87%
350 KB
70 KB
80%
https://pulpandwire.com/wp-content/uploads/2024/01/HOME_Case-Study-Feature_Vermont-Creamery-Digital-scaled.webp
224 KB
46 KB
79%
https://pulpandwire.com/wp-content/uploads/2024/01/HOME_Digital-Case-Study_Kates-Real-Food-scaled.webp
356 KB
75 KB
79%
36 KB
8 KB
79%
https://pulpandwire.com/wp-content/uploads/2024/01/FEATURE_Case-Study_Allagash-White-Illustration.gif
314 KB
68 KB
78%
570 KB
138 KB
76%
306 KB
98 KB
68%
62 KB
21 KB
66%
38 KB
14 KB
64%
18 KB
8 KB
54%
2 KB
899 bytes
54%
184 KB
86 KB
53%
264 KB
129 KB
51%
373 KB
187 KB
50%
132 KB
70 KB
47%
204 KB
109 KB
46%
132 KB
72 KB
46%
2 KB
1 KB
45%
1 KB
768 bytes
43%
1 KB
834 bytes
38%
357 bytes
229 bytes
36%
8 KB
6 KB
32%
https://pulpandwire.com/wp-content/uploads/2024/02/HOME_Brand-Alchemist-Podcast-Feat-Taja-768x768.webp
103 KB
72 KB
30%
248 KB
178 KB
28%
https://pulpandwire.com/wp-content/uploads/2023/07/HOME-featured-in-these-publications-tag-300x194.webp
11 KB
8 KB
24%
19 KB
15 KB
18%
7 KB
6 KB
17%
35 KB
29 KB
17%