purewhitemedia.com January 26, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 50% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/b3aa30_8a96804b7cff43c7b1bc0a65596f7010f000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/b3aa30_8a96804b7cff43c7b1bc0a65596f7010f000.jpg
591 bytes
112 bytes
81%
https://static.wixstatic.com/media/b3aa30_2906a312998f459ca4e5c1fb95bbf667~mv2.jpg/v1/fill/w_467,h_308,q_90,enc_avif,quality_auto/b3aa30_2906a312998f459ca4e5c1fb95bbf667~mv2.jpg
9 KB
3 KB
64%
https://static.wixstatic.com/media/b3aa30_c2476fed2cee4ed1b3963066198c4429~mv2.png/v1/fill/w_231,h_60,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MZBC_Logo_H_Color_edited_edited.png
5 KB
2 KB
58%
https://static.wixstatic.com/media/b3aa30_6120af4f868343dabe79f4612fdde75b~mv2.png/v1/fill/w_255,h_126,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/FSP-LO-Full-%20%20logo%202022_edited_edited_pn.png
8 KB
3 KB
57%
https://static.wixstatic.com/media/b3aa30_ee4971d69bf5467a8647a86b101ebb58~mv2.png/v1/fill/w_243,h_314,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/A%20New%20Design%20(1)_edited.png
6 KB
3 KB
57%
https://static.wixstatic.com/media/b3aa30_26966660a48f4450ada904bfec7ff6b0~mv2.jpg/v1/fill/w_462,h_308,q_90,enc_avif,quality_auto/b3aa30_26966660a48f4450ada904bfec7ff6b0~mv2.jpg
14 KB
6 KB
56%
https://static.wixstatic.com/media/b3aa30_f4464fae461b43aaa2e6f03d012b7435~mv2.png/v1/fill/w_190,h_65,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/easyl-engraving-logosmeclean6_1663087007.png
4 KB
2 KB
56%
https://static.wixstatic.com/media/b3aa30_5e9d6cc4de834819b217915e35f74a15~mv2.png/v1/fill/w_284,h_367,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/A%20New%20Design_edited.png
6 KB
3 KB
54%
https://static.wixstatic.com/media/b3aa30_a3b0b45aa5e74b85aae844db5adf9016~mv2.jpg/v1/fill/w_468,h_308,q_90,enc_avif,quality_auto/b3aa30_a3b0b45aa5e74b85aae844db5adf9016~mv2.jpg
13 KB
6 KB
53%
https://static.wixstatic.com/media/b3aa30_c86833e735384c14ac719f11668890a2~mv2.png/v1/fill/w_463,h_308,q_90,enc_avif,quality_auto/b3aa30_c86833e735384c14ac719f11668890a2~mv2.png
25 KB
12 KB
52%
https://static.wixstatic.com/media/b3aa30_46203cf2185840c699e33180ea523abd~mv2.png/v1/fill/w_190,h_190,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/KATHY-MANN-REAL-ESTATE-SCHOOL_logo_color.png
10 KB
5 KB
52%
https://static.wixstatic.com/media/b3aa30_f2417098c30e48b89ea3ade86e0c8d8a~mv2.png/v1/fill/w_223,h_84,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/HERNANDEZ_Logo_edited.png
8 KB
4 KB
52%
https://static.wixstatic.com/media/b3aa30_d6d329c678f042b48b96a2a29de746f2~mv2.png/v1/fill/w_120,h_136,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/logo_edited_edited.png
5 KB
3 KB
51%
https://static.wixstatic.com/media/b3aa30_795dd742d45c4d2890da1445b3eb59e0~mv2.png/v1/fill/w_166,h_70,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Don%20Howard%20Org%20Logo%2004-01-2021_edited_ed.png
4 KB
2 KB
50%
https://static.wixstatic.com/media/b3aa30_8a96804b7cff43c7b1bc0a65596f7010f000.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/b3aa30_8a96804b7cff43c7b1bc0a65596f7010f000.jpg
965 bytes
493 bytes
49%
https://static.wixstatic.com/media/b3aa30_317435cb23854ae7b11b0574b7a9d987~mv2.png/v1/fill/w_166,h_91,al_c,q_85,enc_avif,quality_auto/b7db4c_6f5a327ff7e345f2a376d91d338df758~.png
6 KB
3 KB
48%
https://static.wixstatic.com/media/b3aa30_9606b459b58c48f6aa27023ec49a523b~mv2.png/v1/fill/w_168,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Wool%20Haus%20logo_1663085833_edited.png
9 KB
5 KB
48%
https://static.wixstatic.com/media/b3aa30_91b39a49727344bebe27d4caa7226cd9~mv2.png/v1/fill/w_205,h_70,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/SOCO%20Roofing%20%26%20Restoration%20Logo%20with%20SCS.png
8 KB
4 KB
48%
https://static.wixstatic.com/media/b3aa30_970ab934dbcf4f878f597c38e3bc3f74~mv2.png/v1/fill/w_90,h_135,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Proud%20Member%20logo%202023.png
5 KB
3 KB
47%
https://static.wixstatic.com/media/b3aa30_85baa5cf679b4996909e3d164ce7ab63~mv2.png/v1/fill/w_155,h_149,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/THG_Logo-removebg-preview_edited.png
7 KB
4 KB
47%
https://static.wixstatic.com/media/b3aa30_8f35ab58311b405eb7c82db1f66dbda9~mv2.png/v1/fill/w_150,h_190,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Chef%20Tracy%20Logo_View%201_edited_edited.png
8 KB
4 KB
47%
https://static.wixstatic.com/media/b3aa30_6d2be9229675477990e33930083cf826~mv2.png/v1/fill/w_126,h_126,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AS-Next%20Step%20Farm%20Logo_edited_edited.png
6 KB
3 KB
46%
https://static.wixstatic.com/media/b3aa30_76cb966db2ce4260b13c201ee80deecb~mv2.jpg/v1/fill/w_105,h_105,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/AmandaHoward_SocialMediaLogo%20(4)_edited_.jpg
2 KB
1 KB
46%
https://static.wixstatic.com/media/b3aa30_224eba8506c34496b92beb473632c5ea~mv2.png/v1/fill/w_172,h_70,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/nci-logo-med_edited.png
11 KB
6 KB
46%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
899 bytes
498 bytes
44%
https://static.wixstatic.com/media/b3aa30_62a1ae7e181540ffada1c239203deadf~mv2.png/v1/fill/w_215,h_160,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_0380_edited.png
12 KB
7 KB
44%
https://static.wixstatic.com/media/b3aa30_9a015b40d6e34e179613966b73e9ced2~mv2.png/v1/crop/x_0,y_264,w_3000,h_2374/fill/w_220,h_171,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/b3aa30_9a015b40d6e34e179613966b73e9ced2~mv2.png
7 KB
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42%
https://static.wixstatic.com/media/b3aa30_79caf6c1aeea47c0a58ce7d45de1d11d~mv2.png/v1/fill/w_235,h_190,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Tish%20Hardric%20Logo_edited.png
3 KB
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42%
https://static.wixstatic.com/media/f61c7a3b4b4947b28511a25034973383.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f61c7a3b4b4947b28511a25034973383.png
1 KB
609 bytes
41%
https://static.wixstatic.com/media/b3aa30_37ea3d86995e4562a586b75bb9903778~mv2.jpg/v1/fill/w_290,h_165,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/b3aa30_37ea3d86995e4562a586b75bb9903778~mv2.jpg
7 KB
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40%
https://static.wixstatic.com/media/b3aa30_5d4bb390e3ed4f39a4b9dc0beb430860~mv2.png/v1/fill/w_160,h_160,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/301227126_541144477811711_60843403392903.png
15 KB
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39%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_34,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
989 bytes
641 bytes
35%
