rapidmarketing.co.uk September 2, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://cdn-kfklb.nitrocdn.com/VbsHyHLIDOErpCzeOyDlxlCevWqwxqCW/assets/images/source/rev-8c0b841/rapidmarketing.co.uk/wp-content/uploads/2023/03/Rapid_Logo_Full_Colour.svg
2 KB
2 KB
17%
https://cdn-kfklb.nitrocdn.com/VbsHyHLIDOErpCzeOyDlxlCevWqwxqCW/assets/images/source/rev-8c0b841/rapidmarketing.co.uk/wp-content/uploads/2023/03/Rapid_Logo_White.svg
2 KB
2 KB
17%
https://cdn-kfklb.nitrocdn.com/VbsHyHLIDOErpCzeOyDlxlCevWqwxqCW/assets/images/optimized/rev-8c0b841/rapidmarketing.co.uk/wp-content/themes/ZurbPress/dist/assets/images/arrow-down.svg
611 bytes
519 bytes
15%
https://cdn-kfklb.nitrocdn.com/VbsHyHLIDOErpCzeOyDlxlCevWqwxqCW/assets/images/optimized/rev-8c0b841/rapidmarketing.co.uk/wp-content/themes/ZurbPress/dist/assets/images/moon-icoon.svg
8 KB
7 KB
15%
https://cdn-kfklb.nitrocdn.com/VbsHyHLIDOErpCzeOyDlxlCevWqwxqCW/assets/images/optimized/rev-8c0b841/rapidmarketing.co.uk/wp-content/themes/ZurbPress/dist/assets/images/border.svg
54 KB
46 KB
15%