ravecommunications.com December 3, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://ravecommunications.com/wp-content/uploads/2017/07/Rave-Communications-35-Point-Usability-Checklist-300x188.png
50 KB
8 KB
83%
130 KB
35 KB
73%
https://ravecommunications.com/wp-content/uploads/2017/08/Rave-Communications-Logo-We-Work-Tag-and-Phone-334x115px.png
16 KB
4 KB
73%
23 KB
10 KB
58%
486 bytes
214 bytes
56%
1 KB
469 bytes
53%
25 KB
12 KB
50%
https://ravecommunications.com/wp-content/plugins/iphorm-form-builder/images/captcha-refresh-icon.png
600 bytes
342 bytes
43%
353 bytes
238 bytes
32%
723 bytes
516 bytes
29%