searchmarketingexperts.com.au January 13, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
383 KB
105 KB
72%
https://www.searchmarketingexperts.com.au/wp-content/uploads/2025/01/SME-Logo-200px-Black-768x164.png
18 KB
9 KB
49%
https://www.searchmarketingexperts.com.au/wp-content/uploads/2025/01/SME-Logo-200px-White-768x164.png
16 KB
9 KB
43%
2 KB
1 KB
40%
https://www.searchmarketingexperts.com.au/wp-content/uploads/2025/01/SME-Logo-200px-Black-768x164.webp
15 KB
11 KB
30%
https://www.searchmarketingexperts.com.au/wp-content/uploads/2025/05/Home-Section-3-Left-768x768.webp
143 KB
104 KB
28%
https://www.searchmarketingexperts.com.au/wp-content/uploads/2025/05/Home-Section-2-Right-1-768x768.webp
110 KB
80 KB
27%
https://www.searchmarketingexperts.com.au/wp-content/uploads/2025/05/Home-Section-1-Left-768x768.webp
43 KB
31 KB
27%
864 bytes
717 bytes
17%
554 bytes
471 bytes
15%