simplefocus.com January 4, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://simplefocus.com/uploads/projects/getawair-com/_720x540_crop_center-center_100_none/poster-awair-web-4x3.jpg
143 KB
6 KB
96%
https://simplefocus.com/uploads/projects/hlpr-proof-of-concept/_720x540_crop_center-center_100_none/hlpr-thumbnail-new.jpg
132 KB
13 KB
90%
123 KB
77 KB
37%
130 KB
104 KB
19%