smarterdigitalmarketing.co.uk February 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.smarterdigitalmarketing.co.uk/wp-content/plugins/wpforms/assets/pro/images/vendor/intl-tel-input-flags.png
71 KB
6 KB
91%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2025/01/Buyer-Persona-Creation-uai-1500x750.jpg
117 KB
16 KB
86%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2025/01/Customer-Lifetime-Value-Growth-uai-1125x562.jpg
101 KB
21 KB
79%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2025/01/Local-Marketing-Automation-uai-1125x562.jpg
92 KB
20 KB
78%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2025/01/Niche-Audience-PPC-Targeting-uai-1125x562.jpg
97 KB
22 KB
77%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2025/01/Employee-Advocacy-Programmes-uai-1125x562.jpg
94 KB
22 KB
77%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2025/01/Chatbot-Customer-Experience-uai-1125x562.jpg
120 KB
29 KB
75%
157 KB
46 KB
71%
285 KB
106 KB
63%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2021/09/Untitled-design-4-uai-1080x810.jpg
283 KB
123 KB
57%
6 KB
3 KB
53%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2024/09/Newton-Place-Glasgow-uai-850x850.webp
165 KB
92 KB
44%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2023/09/sdmpic-n03-compr-uai-1094x821.webp
137 KB
79 KB
42%
121 KB
72 KB
40%
50 KB
34 KB
32%
20 KB
14 KB
30%
58 KB
41 KB
30%
56 KB
39 KB
29%
15 KB
10 KB
29%
5 KB
3 KB
29%
125 KB
89 KB
28%
30 KB
22 KB
27%
935 bytes
683 bytes
27%
8 KB
6 KB
27%
19 KB
14 KB
26%
9 KB
6 KB
26%
2 KB
1 KB
26%
14 KB
10 KB
26%
https://www.smarterdigitalmarketing.co.uk/wp-content/uploads/2023/09/Untitled-design-compr-uai-800x600.webp
68 KB
50 KB
26%
11 KB
8 KB
25%
1 KB
816 bytes
25%
19 KB
14 KB
25%
13 KB
10 KB
25%
7 KB
6 KB
25%
9 KB
7 KB
25%
19 KB
15 KB
25%
13 KB
10 KB
25%
14 KB
10 KB
25%
14 KB
11 KB
25%
18 KB
13 KB
24%
8 KB
6 KB
24%
10 KB
8 KB
24%
12 KB
9 KB
24%
14 KB
11 KB
24%
14 KB
11 KB
24%
15 KB
11 KB
23%
15 KB
12 KB
23%
1 KB
1 KB
23%
16 KB
12 KB
23%
21 KB
16 KB
23%
10 KB
9 KB
15%