southfire.com
March 31, 2026

You could reduce your image size by 81% (2,490 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://www.southfire.com/images2019/LightBlubFlame.png
88 KB
8 KB
91%
https://www.southfire.com/images2019/Case%20Studies/macon_county.jpg
849 KB
88 KB
89%
https://www.southfire.com/images2019/bkgCivic.jpg
1,405 KB
204 KB
85%
https://www.southfire.com/images2019/footer_SouthfireLogo.png
112 KB
17 KB
84%
https://www.southfire.com/images2019/bkgAutomotive.jpg
275 KB
87 KB
68%
https://www.southfire.com/images2019/Case%20Studies/master_automotive.jpg
238 KB
98 KB
59%
https://www.southfire.com/images2019/flame.png
5 KB
3 KB
40%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://www.southfire.com/images/logo-2019.png
4 KB
3 KB
32%
https://www.southfire.com/images2019/bkgRealestate.jpg
71 KB
50 KB
30%
https://cdn-cookieyes.com/assets/images/poweredbtcky.svg
4 KB
3 KB
15%
https://cdn-cookieyes.com/assets/images/revisit.svg
2 KB
2 KB
15%
https://cdn-cookieyes.com/assets/images/close.svg
1 KB
1 KB
15%