sparklocalmarketing.com
December 14, 2025

You could reduce your image size by 64% (113 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://www.sparklocalmarketing.com/wp-content/uploads/2019/09/bg08.jpg
110 KB
20 KB
82%
https://www.sparklocalmarketing.com/wp-content/uploads/2019/09/5-stars.png
5 KB
1 KB
68%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://www.sparklocalmarketing.com/wp-content/uploads/2024/04/sparklocal-logo-480x131.png
14 KB
9 KB
38%
https://www.sparklocalmarketing.com/wp-content/uploads/2024/04/sparklocal-logo-221-60.png
5 KB
3 KB
33%
https://www.sparklocalmarketing.com/wp-content/uploads/2025/11/s-meadows-770-480x320.webp
20 KB
14 KB
30%
https://www.sparklocalmarketing.com/wp-content/uploads/2025/12/spark-local-hero-480x270.webp
20 KB
14 KB
27%