startadvertising.com
January 30, 2026

You could reduce your image size by 77% (411 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://startadvertising.com/wp-content/uploads/2026/01/START-Group-Building-one-scaled.jpg
454 KB
83 KB
82%
https://startadvertising.com/wp-content/uploads/2026/01/START-corporation-logo_011226.png
23 KB
11 KB
53%
https://startadvertising.com/wp-content/uploads/2026/01/START-performance-logo_011226.png
23 KB
11 KB
52%
https://startadvertising.com/wp-content/uploads/2026/01/START-advertising-logo_011226.png
22 KB
11 KB
52%
https://startadvertising.com/wp-content/uploads/2026/01/START-GROUP-Logo.png
8 KB
4 KB
45%
https://startadvertising.com/wp-content/plugins/cookieadmin/assets/images/cookieadmin_icon.svg
738 bytes
590 bytes
20%