January 5, 2026

Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Image

Original Size

Optimized Size

Savings

https://www.stationfour.com/hubfs/S4%20Website%20Assets/Blog%20Images/People%20on%20Bus.jpeg

7,665 KB

81 KB

99%

https://www.stationfour.com/hs-fs/hubfs/__bg.png?width=1440&name=__bg.png

162 KB

3 KB

98%

https://www.stationfour.com/hubfs/collaboration-digital-header-image.png

1,091 KB

42 KB

96%

https://www.stationfour.com/hubfs/banner-image.png

1,381 KB

59 KB

96%

https://www.stationfour.com/hubfs/S4%20Website%20Assets/work-desk-img.png

458 KB

20 KB

96%

https://www.stationfour.com/hubfs/S4%20Website%20Assets/devices-2-img.png

208 KB

11 KB

94%

https://www.stationfour.com/hubfs/S4%20Website%20Assets/Services%20-%20Website/pexels-tranmautritam-285814.png

513 KB

35 KB

93%

https://www.stationfour.com/hubfs/etransit/Team/Horizontal%20Crop/Chris-360x260.png

83 KB

6 KB

92%

https://www.stationfour.com/hubfs/S4%20Blogs/anat-of-the-hour.png

452 KB

37 KB

92%

https://www.stationfour.com/hubfs/S4%20Website%20Assets/developer-work-station-img.png

406 KB

34 KB

91%

https://www.stationfour.com/hubfs/img-lawyers.jpg

160 KB

19 KB

88%

https://www.stationfour.com/hubfs/etransit/Team/Horizontal%20Crop/Jeff-360x260.png

48 KB

7 KB

85%

https://www.stationfour.com/hubfs/Mock-All-Screen%201920-NoReflect.png

229 KB

47 KB

79%

https://www.stationfour.com/hs-fs/hubfs/Client%20Logos/logo-wosupply.png?width=100&height=100&name=logo-wosupply.png

4 KB

1 KB

72%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/gray-background.png?width=1440&name=gray-background.png

3 KB

893 bytes

65%

https://www.stationfour.com/hubfs/%5BS42004%5D%20eTrans.it%20Logo_Round%206-02.png

39 KB

14 KB

63%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/station4-093-2.png?width=1440&name=station4-093-2.png

138 KB

51 KB

63%

https://www.stationfour.com/hubfs/S4%20Blogs/Understanding,%20Creating%20and%20Optimizing%20Your%20Google%20My%20Business%20Listing/step-1.png

37 KB

14 KB

62%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/Mask%20Group%2038.png?width=1440&name=Mask%20Group%2038.png

47 KB

18 KB

62%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/Mask%20Group%2049-1.png?width=1440&name=Mask%20Group%2049-1.png

7 KB

3 KB

57%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/Mask%20Group%2046-1.png?width=1440&name=Mask%20Group%2046-1.png

3 KB

2 KB

50%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/Mask%20Group%2052.png?width=1440&name=Mask%20Group%2052.png

5 KB

3 KB

47%

https://www.stationfour.com/hubfs/S4%20Blogs/Do%20You%20Own%20Your%20Marketing%20Assets/img-ownership.jpg

17 KB

12 KB

31%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/WO%20Case%20Study/WO-home-square.png?width=600&name=WO-home-square.png

53 KB

37 KB

30%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/Home%20-%20Modal/WO%20Modal/wo-1-cropped.png?width=539&height=364&name=wo-1-cropped.png

37 KB

26 KB

30%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/Home%20-%20Modal/Etrans%20Modal/ETR2206%20-%20Homepage%20-%20D-square.png?width=600&name=ETR2206%20-%20Homepage%20-%20D-square.png

48 KB

34 KB

29%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/JTA%20Case%20Study%20Assets/jtafla-square.png?width=600&name=jtafla-square.png

43 KB

31 KB

28%

https://www.stationfour.com/hubfs/S4%20Blogs/Worth%20a%20Thousand%20Words/worthathousandwordsblogpost-02.jpg

18 KB

13 KB

28%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/station4-085-1.png?width=324&name=station4-085-1.png

13 KB

10 KB

26%

https://www.stationfour.com/hubfs/S4%20Blogs/Good%20Contracts%20Make%20Good%20Clients/img-contracts.jpg

21 KB

15 KB

26%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/DigiAgency-Photo.png?width=197&name=DigiAgency-Photo.png

4 KB

3 KB

26%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/AdobeStock_239663677_2.png?width=194&name=AdobeStock_239663677_2.png

9 KB

7 KB

25%

https://www.stationfour.com/hs-fs/hubfs/S4%20Website%20Assets/station4-056-1.png?width=120&name=station4-056-1.png

3 KB

2 KB

25%

https://www.stationfour.com/hs-fs/hubfs/Client%20Logos/ici-logo-round.jpg?width=100&height=100&name=ici-logo-round.jpg

3 KB

2 KB

25%

https://www.stationfour.com/hs-fs/hubfs/Client%20Logos/employbridge-logo.jpg?width=246&height=48&name=employbridge-logo.jpg

3 KB

2 KB

24%

https://www.stationfour.com/hs-fs/hubfs/image%208%20(2).png?width=61&height=75&name=image%208%20(2).png

3 KB

2 KB

23%

https://www.stationfour.com/hs-fs/hubfs/support%20agreement%20icon-red.png?width=61&height=77&name=support%20agreement%20icon-red.png

3 KB

2 KB

21%

You could reduce your image size by 95% (12,710 KB), saving seconds of total load time.