storyagency.co December 14, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
564 KB
41 KB
93%
6 KB
2 KB
67%
25 KB
10 KB
61%
90 KB
38 KB
58%
https://storyagency.co/wp-content/uploads/STORY-Client-Logos_0006_Logo-with-Tagline-ITW-Hartness.png
12 KB
5 KB
58%
329 KB
141 KB
57%
11 KB
5 KB
56%
https://storyagency.co/wp-content/uploads/STORY-Client-Logos_0005_LMI_Primary-Logo_Color-Horz_RGB.png
13 KB
6 KB
55%
15 KB
7 KB
53%
76 KB
36 KB
53%
8 KB
4 KB
53%
11 KB
6 KB
48%
9 KB
5 KB
47%
9 KB
5 KB
44%
2 KB
1 KB
40%
39 KB
23 KB
39%
13 KB
9 KB
29%
5 KB
4 KB
19%