You could reduce your image weight by around: 357.901kb (49%)

Analysis date: May 29, 2025

Assessment

Swype, the branding, web, SEO, and paid media agency, could elevate its disruptive clients' online presence with PicPerf. Optimizing their image-heavy websites would improve SEO rankings and user experiences.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Image

Original Size

Optimized Size

Savings

https://static.wixstatic.com/media/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg/v1/fill/w_100,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg

652b

159.8b

75%

https://static.wixstatic.com/media/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg/v1/fill/w_135,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg

1.733kb

949.45b

45%

https://static.wixstatic.com/media/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg/v1/fill/w_135,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg

1.647kb

857.65b

48%

https://static.wixstatic.com/media/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg/v1/fill/w_94,h_100,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg

1.378kb

789.65b

43%

https://static.wixstatic.com/media/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg/v1/fill/w_430,h_503,fp_0.64_0.41,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg

1.492kb

765.85b

49%

https://static.wixstatic.com/media/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg/v1/fill/w_430,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg

178.185kb

100.202kb

44%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fit/w_480,h_480,q_30,blur_30,enc_avif,quality_auto/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp

1.354kb

906.95b

33%

https://static.wixstatic.com/media/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png/v1/fit/w_1177,h_583,q_90,enc_avif,quality_auto/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png

28.222kb

15.881kb

44%

https://static.wixstatic.com/media/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png/v1/fit/w_960,h_823,q_90,enc_avif,quality_auto/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png

23.003kb

10.657kb

54%

https://static.wixstatic.com/media/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png/v1/fit/w_960,h_786,q_90,enc_avif,quality_auto/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png

13.9kb

6.763kb

51%

https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fit/w_800,h_323,q_90,enc_avif,quality_auto/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png

15.3kb

4.425kb

71%

https://static.wixstatic.com/media/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png/v1/fit/w_598,h_571,q_90,enc_avif,quality_auto/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png

8.359kb

3.184kb

62%

https://static.wixstatic.com/media/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png/v1/fit/w_960,h_801,q_90,enc_avif,quality_auto/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png

28.666kb

14.034kb

51%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fit/w_1600,h_586,q_90,enc_avif,quality_auto/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp

14.481kb

8.213kb

43%

https://static.wixstatic.com/media/859ce2_be6ff7c9d3294263b2ae853b221af438~mv2.png/v1/fit/w_27,h_32,q_90,enc_avif,quality_auto/859ce2_be6ff7c9d3294263b2ae853b221af438~mv2.png

843b

431.8b

49%

https://static.wixstatic.com/media/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png/v1/fit/w_65,h_32,q_90,enc_avif,quality_auto/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png

1.421kb

708.05b

50%

https://static.wixstatic.com/media/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png/v1/fit/w_37,h_32,q_90,enc_avif,quality_auto/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png

1.406kb

857.65b

39%

https://static.wixstatic.com/media/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png/v1/fit/w_39,h_32,q_90,enc_avif,quality_auto/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png

1.267kb

860.2b

32%

https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fit/w_79,h_32,q_90,enc_avif,quality_auto/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png

1.614kb

969.85b

40%

https://static.wixstatic.com/media/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png/v1/fit/w_34,h_32,q_90,enc_avif,quality_auto/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png

772b

443.7b

42%

https://static.wixstatic.com/media/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png/v1/fit/w_38,h_32,q_90,enc_avif,quality_auto/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png

1.358kb

860.2b

37%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fit/w_250,h_250,q_30,blur_30,enc_avif,quality_auto/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp

872b

603.5b

31%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fit/w_87,h_32,q_90,enc_avif,quality_auto/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp

1.696kb

1.034kb

39%

https://static.wixstatic.com/media/859ce2_b050c862136e4eac809d722fe4d72117~mv2.png/v1/fit/w_26,h_32,q_90,enc_avif,quality_auto/859ce2_b050c862136e4eac809d722fe4d72117~mv2.png

989b

504.9b

49%

https://static.wixstatic.com/media/859ce2_718b3fc320214b9ea9b14c2f0b24bf16~mv2.png/v1/fit/w_79,h_32,q_90,enc_avif,quality_auto/859ce2_718b3fc320214b9ea9b14c2f0b24bf16~mv2.png

1.445kb

825.35b

43%

https://static.wixstatic.com/media/859ce2_321fcc3d3c804ed2bbbaaa185106f794~mv2.png/v1/fit/w_66,h_32,q_90,enc_avif,quality_auto/859ce2_321fcc3d3c804ed2bbbaaa185106f794~mv2.png

1.461kb

847.45b

42%

https://static.wixstatic.com/media/859ce2_8fb2c7ecb9c448e188a09f63862f5a5e~mv2.png/v1/fit/w_30,h_32,q_90,enc_avif,quality_auto/859ce2_8fb2c7ecb9c448e188a09f63862f5a5e~mv2.png

1.268kb

779.45b

38%

https://static.wixstatic.com/media/859ce2_3b074799b417470198e8eb55a5c74af7~mv2.png/v1/fit/w_73,h_32,q_90,enc_avif,quality_auto/859ce2_3b074799b417470198e8eb55a5c74af7~mv2.png

2.327kb

1.277kb

45%

https://static.wixstatic.com/media/859ce2_0040e95a74cb491689d817c36ded596b~mv2.png/v1/fit/w_42,h_32,q_90,enc_avif,quality_auto/859ce2_0040e95a74cb491689d817c36ded596b~mv2.png

953b

477.7b

50%

https://static.wixstatic.com/media/859ce2_589821b66d2540b1b6cbd793d5bfeea2~mv2.png/v1/fit/w_126,h_32,q_90,enc_avif,quality_auto/859ce2_589821b66d2540b1b6cbd793d5bfeea2~mv2.png

2.026kb

1.187kb

41%

https://static.wixstatic.com/media/859ce2_c7283a9058e64d0aa574f9fe5bb371c1~mv2.png/v1/fit/w_84,h_32,q_90,enc_avif,quality_auto/859ce2_c7283a9058e64d0aa574f9fe5bb371c1~mv2.png

2.297kb

1.34kb

42%

https://static.wixstatic.com/media/859ce2_74a3cbb6c7dd4b99b14be13902a74010~mv2.png/v1/fit/w_32,h_32,q_90,enc_avif,quality_auto/859ce2_74a3cbb6c7dd4b99b14be13902a74010~mv2.png

1.24kb

741.2b

40%

https://static.wixstatic.com/media/859ce2_a6cbdf93b21d49cdb32701f706be2a1f~mv2.png/v1/fit/w_93,h_32,q_90,enc_avif,quality_auto/859ce2_a6cbdf93b21d49cdb32701f706be2a1f~mv2.png

2.06kb

1.26kb

39%

https://static.wixstatic.com/media/859ce2_d377bbaba24d4ba2acf9194b681e5249~mv2.png/v1/fit/w_38,h_32,q_90,enc_avif,quality_auto/859ce2_d377bbaba24d4ba2acf9194b681e5249~mv2.png

947b

614.55b

35%

https://static.wixstatic.com/media/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg/v1/fill/w_430,h_932,fp_0.40_0.58,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg

32.71kb

12.109kb

63%

https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fill/w_80,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Business-Insider.png

874b

589.9b

32%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fill/w_147,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/digital_journal_logo.webp

1.652kb

1.023kb

38%

https://static.wixstatic.com/media/859ce2_eee1147abc06442dacc89b75880619e5~mv2.png/v1/fill/w_49,h_5,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/business-london-logo-light.png

560b

251.6b

55%

https://static.wixstatic.com/media/859ce2_69ce16fe346644f69c043098ed38849c~mv2.png/v1/fill/w_49,h_24,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Chambers-of-Commerce-White.png

735b

519.35b

29%

https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fill/w_84,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Business-Insider.png

1.748kb

1.056kb

40%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fill/w_84,h_31,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/digital_journal_logo.webp

1.732kb

1.028kb

41%

https://static.wixstatic.com/media/859ce2_eee1147abc06442dacc89b75880619e5~mv2.png/v1/fill/w_84,h_9,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/business-london-logo-light.png

1.111kb

780.3b

30%

https://static.wixstatic.com/media/859ce2_69ce16fe346644f69c043098ed38849c~mv2.png/v1/fill/w_84,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Chambers-of-Commerce-White.png

1.872kb

1.026kb

45%

https://static.wixstatic.com/media/859ce2_6de98010bfcc4644832847d3e23bca17~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Sheffield-Hallam-University.png

804b

544b

32%

https://static.wixstatic.com/media/859ce2_6fa06793fa5a4772aa61d739a75f25bc~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Foster4.png

763b

517.65b

32%

https://static.wixstatic.com/media/859ce2_ff08da2d944b458a9d8fb9bcfc2e5a48~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Salvation-Army.png

849b

588.2b

31%

https://static.wixstatic.com/media/859ce2_e0c5bf498d384850b0ec0f9ee600e292~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/University-of-Sheffield.png

856b

572.9b

33%

https://static.wixstatic.com/media/859ce2_34e24a52ab124d6a90fb54844e0b6bb4~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Palletways.png

830b

567.8b

31%

https://static.wixstatic.com/media/859ce2_efe62df788c14b1883c8e0e032407e47~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Guinness.png

799b

556.75b

30%

https://static.wixstatic.com/media/859ce2_9db5ad0693b9443ea999bceb13688101~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Commercial-Motor.png

816b

559.3b

31%

https://static.wixstatic.com/media/859ce2_a8b115d2412040169d7c5cd99c80a0e1~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/SY-Police.png

799b

539.75b

32%

https://static.wixstatic.com/media/859ce2_487ccc39b96443d0bdea6a9a4cc80770~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/pexels-michael-morse-1582736.jpg

2.57kb

1.408kb

45%

https://static.wixstatic.com/media/859ce2_6de98010bfcc4644832847d3e23bca17~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Sheffield-Hallam-University.png

1.778kb

1.196kb

33%

https://static.wixstatic.com/media/859ce2_6fa06793fa5a4772aa61d739a75f25bc~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Foster4.png

1.76kb

1.06kb

40%

https://static.wixstatic.com/media/859ce2_ff08da2d944b458a9d8fb9bcfc2e5a48~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Salvation-Army.png

1.612kb

1.065kb

34%

https://static.wixstatic.com/media/859ce2_e0c5bf498d384850b0ec0f9ee600e292~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/University-of-Sheffield.png

2.027kb

1.206kb

40%

https://static.wixstatic.com/media/859ce2_34e24a52ab124d6a90fb54844e0b6bb4~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Palletways.png

1.67kb

908.65b

45%

https://static.wixstatic.com/media/859ce2_efe62df788c14b1883c8e0e032407e47~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Guinness.png

1.796kb

885.7b

51%

https://static.wixstatic.com/media/859ce2_9db5ad0693b9443ea999bceb13688101~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Commercial-Motor.png

1.624kb

868.7b

46%

https://static.wixstatic.com/media/859ce2_a8b115d2412040169d7c5cd99c80a0e1~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/SY-Police.png

1.899kb

933.3b

51%

https://static.wixstatic.com/media/859ce2_487ccc39b96443d0bdea6a9a4cc80770~mv2.jpg/v1/fill/w_387,h_450,fp_0.73_0.37,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/pexels-michael-morse-1582736.jpg

45.089kb

24.291kb

46%

https://static.wixstatic.com/media/859ce2_33ecd316435c49c0be4bfd1c01dc312f~mv2.jpg/v1/fill/w_147,h_106,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Guinness.jpg

1.279kb

676.6b

47%

https://static.wixstatic.com/media/859ce2_33ecd316435c49c0be4bfd1c01dc312f~mv2.jpg/v1/fill/w_387,h_450,fp_0.84_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Guinness.jpg

11.918kb

5.513kb

54%

https://static.wixstatic.com/media/859ce2_c174f30dfc1c4f3680ac543078056eb6~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Project%20Pic%202.jpg

1.47kb

837.25b

43%

https://static.wixstatic.com/media/859ce2_c174f30dfc1c4f3680ac543078056eb6~mv2.jpg/v1/fill/w_387,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Project%20Pic%202.jpg

21.009kb

9.456kb

55%

https://static.wixstatic.com/media/859ce2_2cddb795ec854cc4a0fc790c21fba31b~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/pippeta_campaign_-288.jpg

1.718kb

977.5b

43%

https://static.wixstatic.com/media/859ce2_2cddb795ec854cc4a0fc790c21fba31b~mv2.jpg/v1/fill/w_387,h_450,fp_0.33_0.49,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/pippeta_campaign_-288.jpg

20.19kb

8.958kb

56%

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116.457kb

51.002kb

56%

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1.328kb

863.6b

35%

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1.234kb

801.55b

35%

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3.482kb

1.946kb

44%

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3.456kb

2.019kb

41%

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1.858kb

969b

48%

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2.951kb

1.588kb

46%

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43.618kb

24.046kb

45%

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29.571kb

14.489kb

51%

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1.462kb

940.95b

36%

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1.297kb

722.5b

44%

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3.218kb

1.777kb

45%

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2.658kb

1.597kb

40%