swypecreative.com May 29, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg/v1/fill/w_100,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg
652 bytes
160 bytes
75%
https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fit/w_800,h_323,q_90,enc_avif,quality_auto/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png
15 KB
4 KB
71%
https://static.wixstatic.com/media/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg/v1/fill/w_430,h_932,fp_0.40_0.58,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg
33 KB
12 KB
63%
https://static.wixstatic.com/media/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png/v1/fit/w_598,h_571,q_90,enc_avif,quality_auto/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png
8 KB
3 KB
62%
https://static.wixstatic.com/media/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg/v1/fill/w_430,h_932,fp_0.50_0.77,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg
116 KB
51 KB
56%
https://static.wixstatic.com/media/859ce2_2cddb795ec854cc4a0fc790c21fba31b~mv2.jpg/v1/fill/w_387,h_450,fp_0.33_0.49,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/pippeta_campaign_-288.jpg
20 KB
9 KB
56%
https://static.wixstatic.com/media/859ce2_eee1147abc06442dacc89b75880619e5~mv2.png/v1/fill/w_49,h_5,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/business-london-logo-light.png
560 bytes
252 bytes
55%
https://static.wixstatic.com/media/859ce2_c174f30dfc1c4f3680ac543078056eb6~mv2.jpg/v1/fill/w_387,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Project%20Pic%202.jpg
21 KB
9 KB
55%
https://static.wixstatic.com/media/859ce2_33ecd316435c49c0be4bfd1c01dc312f~mv2.jpg/v1/fill/w_387,h_450,fp_0.84_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Guinness.jpg
12 KB
6 KB
54%
https://static.wixstatic.com/media/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png/v1/fit/w_960,h_823,q_90,enc_avif,quality_auto/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png
23 KB
11 KB
54%
https://static.wixstatic.com/media/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png/v1/fit/w_960,h_786,q_90,enc_avif,quality_auto/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png
14 KB
7 KB
51%
https://static.wixstatic.com/media/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png/v1/fit/w_960,h_801,q_90,enc_avif,quality_auto/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png
29 KB
14 KB
51%
https://static.wixstatic.com/media/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg/v1/fill/w_311,h_350,fp_0.50_0.67,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/2400d312d8ce3771096e412fbd3bc1ee-7-pr-001-photo-1-large_l_gal.jpeg
30 KB
14 KB
51%
https://static.wixstatic.com/media/859ce2_a8b115d2412040169d7c5cd99c80a0e1~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/SY-Police.png
2 KB
933 bytes
51%
https://static.wixstatic.com/media/859ce2_efe62df788c14b1883c8e0e032407e47~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Guinness.png
2 KB
886 bytes
51%
https://static.wixstatic.com/media/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png/v1/fit/w_65,h_32,q_90,enc_avif,quality_auto/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png
1 KB
708 bytes
50%
https://static.wixstatic.com/media/859ce2_0040e95a74cb491689d817c36ded596b~mv2.png/v1/fit/w_42,h_32,q_90,enc_avif,quality_auto/859ce2_0040e95a74cb491689d817c36ded596b~mv2.png
953 bytes
478 bytes
50%
https://static.wixstatic.com/media/859ce2_b050c862136e4eac809d722fe4d72117~mv2.png/v1/fit/w_26,h_32,q_90,enc_avif,quality_auto/859ce2_b050c862136e4eac809d722fe4d72117~mv2.png
989 bytes
505 bytes
49%
https://static.wixstatic.com/media/859ce2_be6ff7c9d3294263b2ae853b221af438~mv2.png/v1/fit/w_27,h_32,q_90,enc_avif,quality_auto/859ce2_be6ff7c9d3294263b2ae853b221af438~mv2.png
843 bytes
432 bytes
49%
https://static.wixstatic.com/media/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg/v1/fill/w_430,h_503,fp_0.64_0.41,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg
1 KB
766 bytes
49%
https://static.wixstatic.com/media/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg/v1/fill/w_135,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg
2 KB
858 bytes
48%
https://static.wixstatic.com/media/859ce2_ee68a03c97a2438cb49736d1587d0dba~mv2.jpg/v1/fill/w_147,h_85,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Ecologi_Landscape_Shot.jpg
2 KB
969 bytes
48%
https://static.wixstatic.com/media/859ce2_33ecd316435c49c0be4bfd1c01dc312f~mv2.jpg/v1/fill/w_147,h_106,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Guinness.jpg
1 KB
677 bytes
47%
https://static.wixstatic.com/media/859ce2_9db5ad0693b9443ea999bceb13688101~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Commercial-Motor.png
2 KB
869 bytes
46%
https://static.wixstatic.com/media/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg/v1/fill/w_147,h_156,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/2400d312d8ce3771096e412fbd3bc1ee-7-pr-001-photo-1-large_l_gal.jpeg
3 KB
2 KB
46%
https://static.wixstatic.com/media/859ce2_487ccc39b96443d0bdea6a9a4cc80770~mv2.jpg/v1/fill/w_387,h_450,fp_0.73_0.37,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/pexels-michael-morse-1582736.jpg
45 KB
24 KB
46%
https://static.wixstatic.com/media/859ce2_34e24a52ab124d6a90fb54844e0b6bb4~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Palletways.png
2 KB
909 bytes
45%
https://static.wixstatic.com/media/859ce2_487ccc39b96443d0bdea6a9a4cc80770~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/pexels-michael-morse-1582736.jpg
3 KB
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45%
https://static.wixstatic.com/media/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg/v1/fill/w_135,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg
2 KB
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45%
https://static.wixstatic.com/media/859ce2_69ce16fe346644f69c043098ed38849c~mv2.png/v1/fill/w_84,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Chambers-of-Commerce-White.png
2 KB
1 KB
45%
https://static.wixstatic.com/media/859ce2_3b074799b417470198e8eb55a5c74af7~mv2.png/v1/fit/w_73,h_32,q_90,enc_avif,quality_auto/859ce2_3b074799b417470198e8eb55a5c74af7~mv2.png
2 KB
1 KB
45%
https://static.wixstatic.com/media/859ce2_ee68a03c97a2438cb49736d1587d0dba~mv2.jpg/v1/fill/w_311,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Ecologi_Landscape_Shot.jpg
44 KB
24 KB
45%
https://static.wixstatic.com/media/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png/v1/fill/w_90,h_78,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/global_award_spring_2024.png
3 KB
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45%
https://static.wixstatic.com/media/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png/v1/fill/w_70,h_67,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png
1 KB
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44%
https://static.wixstatic.com/media/859ce2_afda8e8371b2494a8b976460fb3eafa0~mv2.png/v1/fill/w_92,h_48,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Clutch%205_%20V2_edited.png
3 KB
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44%
https://static.wixstatic.com/media/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg/v1/fill/w_430,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg
178 KB
100 KB
44%
https://static.wixstatic.com/media/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png/v1/fit/w_1177,h_583,q_90,enc_avif,quality_auto/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png
28 KB
16 KB
44%
https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fit/w_1600,h_586,q_90,enc_avif,quality_auto/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp
14 KB
8 KB
43%
https://static.wixstatic.com/media/859ce2_2cddb795ec854cc4a0fc790c21fba31b~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/pippeta_campaign_-288.jpg
2 KB
978 bytes
43%
https://static.wixstatic.com/media/859ce2_c174f30dfc1c4f3680ac543078056eb6~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Project%20Pic%202.jpg
1 KB
837 bytes
43%
https://static.wixstatic.com/media/859ce2_718b3fc320214b9ea9b14c2f0b24bf16~mv2.png/v1/fit/w_79,h_32,q_90,enc_avif,quality_auto/859ce2_718b3fc320214b9ea9b14c2f0b24bf16~mv2.png
1 KB
825 bytes
43%
https://static.wixstatic.com/media/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg/v1/fill/w_94,h_100,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg
1 KB
790 bytes
43%
https://static.wixstatic.com/media/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png/v1/fit/w_34,h_32,q_90,enc_avif,quality_auto/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png
772 bytes
444 bytes
42%
https://static.wixstatic.com/media/859ce2_321fcc3d3c804ed2bbbaaa185106f794~mv2.png/v1/fit/w_66,h_32,q_90,enc_avif,quality_auto/859ce2_321fcc3d3c804ed2bbbaaa185106f794~mv2.png
1 KB
847 bytes
42%
https://static.wixstatic.com/media/859ce2_c7283a9058e64d0aa574f9fe5bb371c1~mv2.png/v1/fit/w_84,h_32,q_90,enc_avif,quality_auto/859ce2_c7283a9058e64d0aa574f9fe5bb371c1~mv2.png
2 KB
1 KB
42%
https://static.wixstatic.com/media/859ce2_eb1b229bffcf48e1bb4d4ec1470cc4eb~mv2.png/v1/fill/w_92,h_48,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Google%205%20White_edited.png
3 KB
2 KB
41%
https://static.wixstatic.com/media/859ce2_589821b66d2540b1b6cbd793d5bfeea2~mv2.png/v1/fit/w_126,h_32,q_90,enc_avif,quality_auto/859ce2_589821b66d2540b1b6cbd793d5bfeea2~mv2.png
2 KB
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41%
https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fill/w_84,h_31,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/digital_journal_logo.webp
2 KB
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41%
https://static.wixstatic.com/media/859ce2_e0c5bf498d384850b0ec0f9ee600e292~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/University-of-Sheffield.png
2 KB
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40%
https://static.wixstatic.com/media/859ce2_74a3cbb6c7dd4b99b14be13902a74010~mv2.png/v1/fit/w_32,h_32,q_90,enc_avif,quality_auto/859ce2_74a3cbb6c7dd4b99b14be13902a74010~mv2.png
1 KB
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40%
https://static.wixstatic.com/media/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png/v1/fill/w_73,h_61,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Ecologi_Logo_FullColour%20-%20No%20Back.png
3 KB
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40%
https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fit/w_79,h_32,q_90,enc_avif,quality_auto/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png
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40%
https://static.wixstatic.com/media/859ce2_6fa06793fa5a4772aa61d739a75f25bc~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Foster4.png
2 KB
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40%
https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fill/w_84,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Business-Insider.png
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39%
https://static.wixstatic.com/media/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png/v1/fit/w_37,h_32,q_90,enc_avif,quality_auto/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png
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https://static.wixstatic.com/media/859ce2_e0c5bf498d384850b0ec0f9ee600e292~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/University-of-Sheffield.png
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1 KB
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