You could reduce your image weight by around: 358 KB (49%)

Analysis date: May 29, 2025

Assessment

Swype, the branding, web, SEO, and paid media agency, could elevate its disruptive clients' online presence with PicPerf. Optimizing their image-heavy websites would improve SEO rankings and user experiences.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Image

Original Size

Optimized Size

Savings

https://static.wixstatic.com/media/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg/v1/fill/w_100,h_56,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg

652 bytes

160 bytes

75%

https://static.wixstatic.com/media/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg/v1/fill/w_135,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg

2 KB

949 bytes

45%

https://static.wixstatic.com/media/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg/v1/fill/w_135,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg

2 KB

858 bytes

48%

https://static.wixstatic.com/media/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg/v1/fill/w_94,h_100,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg

1 KB

790 bytes

43%

https://static.wixstatic.com/media/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg/v1/fill/w_430,h_503,fp_0.64_0.41,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_59a92cc938c145db97de4b3b677636d1~mv2.jpg

1 KB

766 bytes

49%

https://static.wixstatic.com/media/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg/v1/fill/w_430,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_550455ad21ee47cc8acf4b375dab9595~mv2.jpg

178 KB

100 KB

44%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fit/w_480,h_480,q_30,blur_30,enc_avif,quality_auto/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp

1 KB

907 bytes

33%

https://static.wixstatic.com/media/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png/v1/fit/w_1177,h_583,q_90,enc_avif,quality_auto/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png

28 KB

16 KB

44%

https://static.wixstatic.com/media/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png/v1/fit/w_960,h_823,q_90,enc_avif,quality_auto/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png

23 KB

11 KB

54%

https://static.wixstatic.com/media/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png/v1/fit/w_960,h_786,q_90,enc_avif,quality_auto/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png

14 KB

7 KB

51%

https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fit/w_800,h_323,q_90,enc_avif,quality_auto/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png

15 KB

4 KB

71%

https://static.wixstatic.com/media/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png/v1/fit/w_598,h_571,q_90,enc_avif,quality_auto/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png

8 KB

3 KB

62%

https://static.wixstatic.com/media/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png/v1/fit/w_960,h_801,q_90,enc_avif,quality_auto/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png

29 KB

14 KB

51%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fit/w_1600,h_586,q_90,enc_avif,quality_auto/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp

14 KB

8 KB

43%

https://static.wixstatic.com/media/859ce2_be6ff7c9d3294263b2ae853b221af438~mv2.png/v1/fit/w_27,h_32,q_90,enc_avif,quality_auto/859ce2_be6ff7c9d3294263b2ae853b221af438~mv2.png

843 bytes

432 bytes

49%

https://static.wixstatic.com/media/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png/v1/fit/w_65,h_32,q_90,enc_avif,quality_auto/859ce2_d7b435d2ee6c4fbc8d58d9480467e0b7~mv2.png

1 KB

708 bytes

50%

https://static.wixstatic.com/media/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png/v1/fit/w_37,h_32,q_90,enc_avif,quality_auto/859ce2_1c4b4063a4c84bff986248028715a409~mv2.png

1 KB

858 bytes

39%

https://static.wixstatic.com/media/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png/v1/fit/w_39,h_32,q_90,enc_avif,quality_auto/859ce2_250015b9bb8d4b6992b2a430783c90eb~mv2.png

1 KB

860 bytes

32%

https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fit/w_79,h_32,q_90,enc_avif,quality_auto/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png

2 KB

970 bytes

40%

https://static.wixstatic.com/media/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png/v1/fit/w_34,h_32,q_90,enc_avif,quality_auto/859ce2_2c3e60d1710d480abd66db38d1e412bb~mv2.png

772 bytes

444 bytes

42%

https://static.wixstatic.com/media/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png/v1/fit/w_38,h_32,q_90,enc_avif,quality_auto/859ce2_ddb45461832345299d8fbd02f827afd5~mv2.png

1 KB

860 bytes

37%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fit/w_250,h_250,q_30,blur_30,enc_avif,quality_auto/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp

872 bytes

604 bytes

31%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fit/w_87,h_32,q_90,enc_avif,quality_auto/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp

2 KB

1 KB

39%

https://static.wixstatic.com/media/859ce2_b050c862136e4eac809d722fe4d72117~mv2.png/v1/fit/w_26,h_32,q_90,enc_avif,quality_auto/859ce2_b050c862136e4eac809d722fe4d72117~mv2.png

989 bytes

505 bytes

49%

https://static.wixstatic.com/media/859ce2_718b3fc320214b9ea9b14c2f0b24bf16~mv2.png/v1/fit/w_79,h_32,q_90,enc_avif,quality_auto/859ce2_718b3fc320214b9ea9b14c2f0b24bf16~mv2.png

1 KB

825 bytes

43%

https://static.wixstatic.com/media/859ce2_321fcc3d3c804ed2bbbaaa185106f794~mv2.png/v1/fit/w_66,h_32,q_90,enc_avif,quality_auto/859ce2_321fcc3d3c804ed2bbbaaa185106f794~mv2.png

1 KB

847 bytes

42%

https://static.wixstatic.com/media/859ce2_8fb2c7ecb9c448e188a09f63862f5a5e~mv2.png/v1/fit/w_30,h_32,q_90,enc_avif,quality_auto/859ce2_8fb2c7ecb9c448e188a09f63862f5a5e~mv2.png

1 KB

779 bytes

38%

https://static.wixstatic.com/media/859ce2_3b074799b417470198e8eb55a5c74af7~mv2.png/v1/fit/w_73,h_32,q_90,enc_avif,quality_auto/859ce2_3b074799b417470198e8eb55a5c74af7~mv2.png

2 KB

1 KB

45%

https://static.wixstatic.com/media/859ce2_0040e95a74cb491689d817c36ded596b~mv2.png/v1/fit/w_42,h_32,q_90,enc_avif,quality_auto/859ce2_0040e95a74cb491689d817c36ded596b~mv2.png

953 bytes

478 bytes

50%

https://static.wixstatic.com/media/859ce2_589821b66d2540b1b6cbd793d5bfeea2~mv2.png/v1/fit/w_126,h_32,q_90,enc_avif,quality_auto/859ce2_589821b66d2540b1b6cbd793d5bfeea2~mv2.png

2 KB

1 KB

41%

https://static.wixstatic.com/media/859ce2_c7283a9058e64d0aa574f9fe5bb371c1~mv2.png/v1/fit/w_84,h_32,q_90,enc_avif,quality_auto/859ce2_c7283a9058e64d0aa574f9fe5bb371c1~mv2.png

2 KB

1 KB

42%

https://static.wixstatic.com/media/859ce2_74a3cbb6c7dd4b99b14be13902a74010~mv2.png/v1/fit/w_32,h_32,q_90,enc_avif,quality_auto/859ce2_74a3cbb6c7dd4b99b14be13902a74010~mv2.png

1 KB

741 bytes

40%

https://static.wixstatic.com/media/859ce2_a6cbdf93b21d49cdb32701f706be2a1f~mv2.png/v1/fit/w_93,h_32,q_90,enc_avif,quality_auto/859ce2_a6cbdf93b21d49cdb32701f706be2a1f~mv2.png

2 KB

1 KB

39%

https://static.wixstatic.com/media/859ce2_d377bbaba24d4ba2acf9194b681e5249~mv2.png/v1/fit/w_38,h_32,q_90,enc_avif,quality_auto/859ce2_d377bbaba24d4ba2acf9194b681e5249~mv2.png

947 bytes

615 bytes

35%

https://static.wixstatic.com/media/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg/v1/fill/w_430,h_932,fp_0.40_0.58,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_aa9ed292ebd747c09aa9688923cb0a0b~mv2.jpg

33 KB

12 KB

63%

https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fill/w_80,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Business-Insider.png

874 bytes

590 bytes

32%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fill/w_147,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/digital_journal_logo.webp

2 KB

1 KB

38%

https://static.wixstatic.com/media/859ce2_eee1147abc06442dacc89b75880619e5~mv2.png/v1/fill/w_49,h_5,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/business-london-logo-light.png

560 bytes

252 bytes

55%

https://static.wixstatic.com/media/859ce2_69ce16fe346644f69c043098ed38849c~mv2.png/v1/fill/w_49,h_24,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Chambers-of-Commerce-White.png

735 bytes

519 bytes

29%

https://static.wixstatic.com/media/859ce2_fdc7d5bb84244e0d82807070ad337516~mv2.png/v1/fill/w_84,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Business-Insider.png

2 KB

1 KB

40%

https://static.wixstatic.com/media/859ce2_256c19e384f541a899676aadeaf12c5d~mv2.webp/v1/fill/w_84,h_31,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/digital_journal_logo.webp

2 KB

1 KB

41%

https://static.wixstatic.com/media/859ce2_eee1147abc06442dacc89b75880619e5~mv2.png/v1/fill/w_84,h_9,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/business-london-logo-light.png

1 KB

780 bytes

30%

https://static.wixstatic.com/media/859ce2_69ce16fe346644f69c043098ed38849c~mv2.png/v1/fill/w_84,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Chambers-of-Commerce-White.png

2 KB

1 KB

45%

https://static.wixstatic.com/media/859ce2_6de98010bfcc4644832847d3e23bca17~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Sheffield-Hallam-University.png

804 bytes

544 bytes

32%

https://static.wixstatic.com/media/859ce2_6fa06793fa5a4772aa61d739a75f25bc~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Foster4.png

763 bytes

518 bytes

32%

https://static.wixstatic.com/media/859ce2_ff08da2d944b458a9d8fb9bcfc2e5a48~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Salvation-Army.png

849 bytes

588 bytes

31%

https://static.wixstatic.com/media/859ce2_e0c5bf498d384850b0ec0f9ee600e292~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/University-of-Sheffield.png

856 bytes

573 bytes

33%

https://static.wixstatic.com/media/859ce2_34e24a52ab124d6a90fb54844e0b6bb4~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Palletways.png

830 bytes

568 bytes

31%

https://static.wixstatic.com/media/859ce2_efe62df788c14b1883c8e0e032407e47~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Guinness.png

799 bytes

557 bytes

30%

https://static.wixstatic.com/media/859ce2_9db5ad0693b9443ea999bceb13688101~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Commercial-Motor.png

816 bytes

559 bytes

31%

https://static.wixstatic.com/media/859ce2_a8b115d2412040169d7c5cd99c80a0e1~mv2.png/v1/fill/w_60,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/SY-Police.png

799 bytes

540 bytes

32%

https://static.wixstatic.com/media/859ce2_487ccc39b96443d0bdea6a9a4cc80770~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/pexels-michael-morse-1582736.jpg

3 KB

1 KB

45%

https://static.wixstatic.com/media/859ce2_6de98010bfcc4644832847d3e23bca17~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Sheffield-Hallam-University.png

2 KB

1 KB

33%

https://static.wixstatic.com/media/859ce2_6fa06793fa5a4772aa61d739a75f25bc~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Foster4.png

2 KB

1 KB

40%

https://static.wixstatic.com/media/859ce2_ff08da2d944b458a9d8fb9bcfc2e5a48~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Salvation-Army.png

2 KB

1 KB

34%

https://static.wixstatic.com/media/859ce2_e0c5bf498d384850b0ec0f9ee600e292~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/University-of-Sheffield.png

2 KB

1 KB

40%

https://static.wixstatic.com/media/859ce2_34e24a52ab124d6a90fb54844e0b6bb4~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Palletways.png

2 KB

909 bytes

45%

https://static.wixstatic.com/media/859ce2_efe62df788c14b1883c8e0e032407e47~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Guinness.png

2 KB

886 bytes

51%

https://static.wixstatic.com/media/859ce2_9db5ad0693b9443ea999bceb13688101~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Commercial-Motor.png

2 KB

869 bytes

46%

https://static.wixstatic.com/media/859ce2_a8b115d2412040169d7c5cd99c80a0e1~mv2.png/v1/fill/w_86,h_50,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/SY-Police.png

2 KB

933 bytes

51%

https://static.wixstatic.com/media/859ce2_487ccc39b96443d0bdea6a9a4cc80770~mv2.jpg/v1/fill/w_387,h_450,fp_0.73_0.37,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/pexels-michael-morse-1582736.jpg

45 KB

24 KB

46%

https://static.wixstatic.com/media/859ce2_33ecd316435c49c0be4bfd1c01dc312f~mv2.jpg/v1/fill/w_147,h_106,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Guinness.jpg

1 KB

677 bytes

47%

https://static.wixstatic.com/media/859ce2_33ecd316435c49c0be4bfd1c01dc312f~mv2.jpg/v1/fill/w_387,h_450,fp_0.84_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Guinness.jpg

12 KB

6 KB

54%

https://static.wixstatic.com/media/859ce2_c174f30dfc1c4f3680ac543078056eb6~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Project%20Pic%202.jpg

1 KB

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43%

https://static.wixstatic.com/media/859ce2_c174f30dfc1c4f3680ac543078056eb6~mv2.jpg/v1/fill/w_387,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Project%20Pic%202.jpg

21 KB

9 KB

55%

https://static.wixstatic.com/media/859ce2_2cddb795ec854cc4a0fc790c21fba31b~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/pippeta_campaign_-288.jpg

2 KB

978 bytes

43%

https://static.wixstatic.com/media/859ce2_2cddb795ec854cc4a0fc790c21fba31b~mv2.jpg/v1/fill/w_387,h_450,fp_0.33_0.49,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/pippeta_campaign_-288.jpg

20 KB

9 KB

56%

https://static.wixstatic.com/media/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg/v1/fill/w_430,h_932,fp_0.50_0.77,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/859ce2_98790d73fcd747e99b85ed55654006b8~mv2.jpeg

116 KB

51 KB

56%

https://static.wixstatic.com/media/859ce2_afda8e8371b2494a8b976460fb3eafa0~mv2.png/v1/fill/w_67,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Clutch%205_%20V2_edited.png

1 KB

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