thebrandsmen.com January 13, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
1,303 KB
33 KB
97%
175 KB
10 KB
94%
151 KB
10 KB
94%
177 KB
13 KB
93%
201 KB
34 KB
83%
57 KB
10 KB
82%
187 KB
41 KB
78%
5 KB
1 KB
71%
4 KB
1 KB
70%
5 KB
1 KB
68%
4 KB
1 KB
67%
4 KB
1 KB
67%
4 KB
1 KB
66%
20 KB
8 KB
61%
2 KB
1 KB
59%
8 KB
4 KB
56%
25 KB
12 KB
55%
https://thebrandsmen.com/wp-content/uploads/2023/03/[email protected]
572 KB
285 KB
50%
2 KB
1 KB
40%
https://thebrandsmen.com/wp-content/uploads/2023/03/[email protected]
208 KB
140 KB
33%