thegoodmarketer.co.uk July 19, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://thegoodmarketer.co.uk/wp-content/uploads/elementor/thumbs/The-Good-Marketer-35-1-1-e1682533470529-q5ldtkmyintiyl5vp9quxj76zg61c9lik4f4054ftc.jpg
85 KB
45 KB
47%
24 KB
15 KB
37%
321 KB
203 KB
36%
https://thegoodmarketer.co.uk/wp-content/uploads/sb-instagram-feed-images/484021547_1552096215484861_4597250657874781682_nfull.webp
93 KB
65 KB
30%
https://thegoodmarketer.co.uk/wp-content/uploads/sb-instagram-feed-images/489091909_1718322182451546_259463637982120727_nfull.webp
67 KB
48 KB
29%
https://thegoodmarketer.co.uk/wp-content/uploads/sb-instagram-feed-images/514860834_18388504465186095_6148930563074288212_nfull.webp
105 KB
74 KB
29%
https://thegoodmarketer.co.uk/wp-content/uploads/sb-instagram-feed-images/488977090_1011207660943641_6781996327325833660_nfull.webp
57 KB
41 KB
28%
https://thegoodmarketer.co.uk/wp-content/uploads/sb-instagram-feed-images/489748123_1379513409663044_1163754714379697762_nfull.webp
101 KB
73 KB
27%
https://thegoodmarketer.co.uk/wp-content/uploads/sb-instagram-feed-images/516365341_1669538290660200_5993516324056711488_nfull.webp
45 KB
33 KB
27%