themediaadvantage.com March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://themediaadvantage.com/wp-content/uploads/2025/09/Screenshot-2025-09-08-at-11.50.24-AM-768x390.png
294 KB
44 KB
85%
92 KB
31 KB
66%
https://themediaadvantage.com/wp-content/uploads/2025/05/641364612-ma-web-slides_video-2-768x432.jpg
47 KB
17 KB
64%
https://themediaadvantage.com/wp-content/uploads/2025/05/641364589-ma-web-slides_digital-mktg-1-1-768x432.jpg
35 KB
13 KB
63%
https://themediaadvantage.com/wp-content/uploads/2025/05/641364594-ma-web-slides_branding-copy-Large-768x432.jpg
59 KB
22 KB
62%
35 KB
15 KB
58%
https://themediaadvantage.com/wp-content/uploads/2025/05/641364629-ma-web-slides_printing-1-768x432.jpg
64 KB
27 KB
58%
https://themediaadvantage.com/wp-content/uploads/2025/05/641364585-ma-web-slides_traditional-marketing-copy-Large-768x432.jpg
59 KB
27 KB
54%
https://themediaadvantage.com/wp-content/uploads/2025/05/641364604-ma-web-slides_graphic-design-2-Large-1-768x432.jpg
48 KB
23 KB
52%
38 KB
28 KB
26%