theoldstate.com April 15, 2026
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 70% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
250 KB
7 KB
97%
12 KB
993 bytes
92%
972 bytes
83 bytes
91%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1650482098/5c335cafe920fd66826b4017/pexels-ivan-samkov-4240545.jpg
244 KB
38 KB
84%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1607966097/5c335cafe920fd66826b4017/forgenow-hero.jpg
263 KB
44 KB
83%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1648739560/5c335cafe920fd66826b4017/pexels-canva-studio-3153198.jpg
256 KB
59 KB
77%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1614808264/5c335cafe920fd66826b4017/Moody-Bridge-banner-scaled.jpg
157 KB
37 KB
76%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1629756509/5c335cafe920fd66826b4017/linkedin-sales-solutions-i1MXZuHqD2k-unsplash.jpg
201 KB
49 KB
75%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1614700801/5c335cafe920fd66826b4017/IAC_Albert%20Vecerka_ESTO_001.jpg
240 KB
60 KB
75%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1622586006/5c335cafe920fd66826b4017/Mamalon_Edits10.jpg
219 KB
58 KB
73%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1648740853/5c335cafe920fd66826b4017/pexels-tranmautritam-326514.jpg
94 KB
28 KB
70%
https://res.cloudinary.com/govimg/image/upload/v1768959633/5c335cafe920fd66826b4017/Photo%20Jul%2014%202025%2C%209%2021%2005%20PM%20%281%29.webp
156 KB
47 KB
70%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554746353/5c335cafe920fd66826b4017/Lightbulbs.jpg
64 KB
20 KB
69%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1635794321/5c335cafe920fd66826b4017/Tutorial%20Center%20-%203.jpg
110 KB
36 KB
67%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1643221655/5c335cafe920fd66826b4017/balazs-ketyi-OjhDFiVLrFQ-unsplash.jpg
157 KB
56 KB
64%
13 KB
6 KB
58%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1628645538/5c335cafe920fd66826b4017/crush-goals-marketing-automation-117215942.jpg
56 KB
26 KB
54%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1760379572/5c335cafe920fd66826b4017/TOS-Web-Design-45.png
376 KB
178 KB
53%
https://assets.governor.io/5d8b8058b8d2f0481e3508be/assets/images/TOS-Logo-408x108.gif?ver=1776237058000
4 KB
2 KB
50%
https://res.cloudinary.com/govimg/image/upload/v1575305170/5c335cafe920fd66826b4017/TOS-Logo-02-black.gif?ver=1776237058000
4 KB
2 KB
49%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1760379706/5c335cafe920fd66826b4017/TOS-Branding.png
87 KB
47 KB
46%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1668621637/5c335cafe920fd66826b4017/SalesJourney.jpg
23 KB
12 KB
46%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1628645458/5c335cafe920fd66826b4017/Marketing.png
83 KB
61 KB
27%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554438685/5c335cafe920fd66826b4017/Great_Parks_Retina.png
15 KB
11 KB
24%
https://res.cloudinary.com/govimg/image/upload/v1551793420/5c335cafe920fd66826b4017/decor-img-01.svg
5 KB
4 KB
19%
https://track-na2.hubspot.com/__ptq.gif?k=1&sd=800x600&cd=24-bit&cs=UTF-8&ln=en-us&v=1.1&a=2331022&pu=https%3A%2F%2Fwww.theoldstate.com%2F&t=Expert+Dallas+Web+Design+%26+Digital+Marketing+%7C+The+Old+State&cts=1776237056981&vi=54180c502ceee31e0472e8fc026ebff3&nc=true&u=63780272.54180c502ceee31e0472e8fc026ebff3.1776237056965.1776237056965.1776237056965.1&b=63780272.1.1776237056965&cc=15
45 bytes
37 bytes
19%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554437431/5c335cafe920fd66826b4017/Gateway_Church_retina.png
12 KB
10 KB
19%
https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554437913/5c335cafe920fd66826b4017/North_American_Coal_Retina2.png
14 KB
12 KB
16%
https://res.cloudinary.com/govimg/image/upload/v1575305170/5c335cafe920fd66826b4017/logo-black-02.svg
4 KB
3 KB
16%
https://res.cloudinary.com/govimg/image/upload/v1546942058/5c335cafe920fd66826b4017/decor-img-02.svg
2 KB
2 KB
15%
6 KB
5 KB
15%
https://res.cloudinary.com/govimg/image/upload/v1546942058/5c335cafe920fd66826b4017/decor-img-03.svg
2 KB
2 KB
15%
