thisisdigital.co.uk March 31, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/ryman-logo.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1626958233&s=c3b18a33ca9b123ca06c2048a73d0220
7 KB
4 KB
46%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/brittany-logo.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1626958235&s=f206a342824e1472533408006a36fc4a
10 KB
5 KB
45%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/footasylum-logo.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1626958236&s=884b0134b8f0a5bf871d3f77baa50de5
8 KB
5 KB
41%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/Logos-Black/midea.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1686739171&s=bf9719a7e383a6b1be5973b742d135af
6 KB
4 KB
28%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/Logos-Black/acai.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1686739160&s=608f49f910cbfae1d557a9ae09788c0b
4 KB
3 KB
27%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/Logos-Black/cadogan-clinic.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1686739863&s=f685d1245bd834a21704d8306a03560f
8 KB
6 KB
26%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/Logos-Black/feather-and-black.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1686739168&s=7917dfd5c984c6b9a990698d126c6224
6 KB
5 KB
24%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-81.jpg?w=800&h=800&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631005177&s=10a5b3b04b858d0af11f3b2dd06100ed
77 KB
60 KB
22%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/Logos-Black/beauty-bay.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1686739113&s=ad68ef8d893191e1dece422830b8e431
6 KB
5 KB
21%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-75.jpg?w=800&h=1067&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631017685&s=640f2a13fc93a4a31e9fdd861e3fbe2c
90 KB
72 KB
21%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-10.jpg?w=800&h=500&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631002227&s=4d393fff6ca4b1ba467bc3f08af58b04
52 KB
42 KB
20%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/Logos-Black/henri-lloyd.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1686739170&s=dc4c5b8545d3653c1efe8beb53f6cec4
7 KB
5 KB
19%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-75.jpg?w=800&h=1154&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631017685&s=1a926b82a3514b698505165a0b849d6e
98 KB
80 KB
19%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-69.jpg?w=800&h=2518&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631002290&s=33b3b284e2298e725e8837d662a3f3bd
267 KB
216 KB
19%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-2.jpg?w=800&h=902&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631002176&s=e084423dafa4061892501f00a6f6a5a5
87 KB
70 KB
19%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/Logos-Black/distant-journeys-darker.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1686741042&s=cbb9b69bdafe0dedf81a24e2d077fb67
8 KB
7 KB
18%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/work/Golf.jpeg?w=800&h=600&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1635867985&s=35b85b4c5bd2f5b6a6d563c6698656ea
21 KB
17 KB
18%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/footer/edited/meta-white.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1643207768&s=49f73b7b0969e6e6ef4a62aef6d4955c
9 KB
8 KB
17%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-23.jpg?w=800&h=672&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631003343&s=676939684017909f00398900646f50e9
116 KB
96 KB
17%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-82.jpg?w=800&h=1200&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631002337&s=2c36e03420200c6347fed613ee6ed7d3
140 KB
117 KB
17%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/logos/Logos-Black/cernucci.png?w=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1686739164&s=2c1af7b814289075bca610a988b52590
4 KB
3 KB
17%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-239.jpg?w=800&h=263&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631002673&s=998bf309a58d75930705881fb489800a
44 KB
36 KB
16%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/team/Team-Transparent/Nouri-Messaoud-2.png?w=400&h=400&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1634030846&s=944b7a533ea72d26afc37cdf33752fd9
15 KB
13 KB
16%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/This-is-digital-LOW-RES-23.jpg?w=800&h=1067&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1631003343&s=132736d5e6d3f9acc05512c3529d141a
164 KB
137 KB
16%
https://optimise2.assets-servd.host/squalid-loris/production/uploads/images/work/work-thumbnail-03.jpg?w=800&h=600&q=80&fm=webp&fit=crop&fp-x=0.5&fp-y=0.5&dm=1627573623&s=3ec530acdaa9b675833cb4ec0e5472bf
42 KB
35 KB
16%
250 bytes
213 bytes
15%
988 bytes
840 bytes
15%