thompsonmarketingpartners.com July 16, 2025
Slow images are costing you visitors and revenue.
Every second of load time costs conversions. Research shows a 1-second delay reduces conversions by 7%. Your images could be 59% smaller — that's a meaningful speed gain ready for the taking.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
"PicPerf is one of the best services I've used. You just add a prefix to your asset URLs, and then it just works."
Eric Barnes / Laravel News
"PicPerf optimizes the images for me and automatically uses the best format for the user. What more could you want?"
Jason Beggs / Design to Tailwind
✓ 14-day free trial ✓ Near-immediate results ✓ Free setup consultation
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/04ba0b2450a4460bad90b90bc9908adf.jpg/v1/fill/w_90,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/04ba0b2450a4460bad90b90bc9908adf.jpg
687 bytes
197 bytes
71%
https://static.wixstatic.com/media/cce91e_0195e539b77440e19d00620725cb268b~mv2_d_3024_4032_s_4_2.jpg/v1/fit/w_480,h_641,q_90,enc_avif,quality_auto/cce91e_0195e539b77440e19d00620725cb268b~mv2_d_3024_4032_s_4_2.jpg
23 KB
8 KB
65%
https://static.wixstatic.com/media/cce91e_9433933026184441af5a4b7ec6c9655f~mv2.png/v1/fit/w_960,h_540,q_90,enc_avif,quality_auto/cce91e_9433933026184441af5a4b7ec6c9655f~mv2.png
47 KB
17 KB
64%
https://static.wixstatic.com/media/cce91e_9433933026184441af5a4b7ec6c9655f~mv2.png/v1/fit/w_610,h_343,q_90,enc_avif,quality_auto/cce91e_9433933026184441af5a4b7ec6c9655f~mv2.png
28 KB
10 KB
63%
https://static.wixstatic.com/media/cce91e_e24f5f4494694e4c8225ec411e7091d7~mv2.jpg/v1/fit/w_682,h_343,q_90,enc_avif,quality_auto/cce91e_e24f5f4494694e4c8225ec411e7091d7~mv2.jpg
26 KB
10 KB
63%
https://static.wixstatic.com/media/cce91e_0195e539b77440e19d00620725cb268b~mv2_d_3024_4032_s_4_2.jpg/v1/fit/w_257,h_343,q_90,enc_avif,quality_auto/cce91e_0195e539b77440e19d00620725cb268b~mv2_d_3024_4032_s_4_2.jpg
10 KB
4 KB
62%
https://static.wixstatic.com/media/cce91e_be358bffd75d4a6b830d5f36062c43cb~mv2.png/v1/fit/w_960,h_539,q_90,enc_avif,quality_auto/cce91e_be358bffd75d4a6b830d5f36062c43cb~mv2.png
35 KB
13 KB
62%
https://static.wixstatic.com/media/cce91e_170abcd355534b3b9cf755f6a730ce39~mv2.jpg/v1/fit/w_597,h_343,q_90,enc_avif,quality_auto/cce91e_170abcd355534b3b9cf755f6a730ce39~mv2.jpg
27 KB
11 KB
60%
https://static.wixstatic.com/media/cce91e_be358bffd75d4a6b830d5f36062c43cb~mv2.png/v1/fit/w_611,h_343,q_90,enc_avif,quality_auto/cce91e_be358bffd75d4a6b830d5f36062c43cb~mv2.png
22 KB
9 KB
59%
https://static.wixstatic.com/media/cce91e_1e5919a333ca460eb6b7b21d841cda76f000.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/cce91e_1e5919a333ca460eb6b7b21d841cda76f000.jpg
9 KB
4 KB
58%
https://static.wixstatic.com/media/911947_23a41c3de199486c92933becf54609a8~mv2.png/v1/fit/w_343,h_343,q_90,enc_avif,quality_auto/911947_23a41c3de199486c92933becf54609a8~mv2.png
15 KB
6 KB
58%
https://static.wixstatic.com/media/cce91e_b20068e2c3e2439fbc215afe215bcf3b~mv2.jpg/v1/fit/w_265,h_343,q_90,enc_avif,quality_auto/cce91e_b20068e2c3e2439fbc215afe215bcf3b~mv2.jpg
20 KB
9 KB
57%
https://static.wixstatic.com/media/cce91e_e4070a02ca8247d99ba38e41a6fb8323~mv2.jpg/v1/fill/w_490,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/cce91e_e4070a02ca8247d99ba38e41a6fb8323~mv2.jpg
65 KB
28 KB
57%
https://static.wixstatic.com/media/cce91e_d54a4c754c6747c0aee77162269bbb29~mv2.png/v1/fill/w_49,h_17,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/cce91e_d54a4c754c6747c0aee77162269bbb29~mv2.png
543 bytes
235 bytes
57%
https://static.wixstatic.com/media/aebe5b6fd55f471a936c72ff2c8289d7.png/v1/fill/w_20,h_20,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/aebe5b6fd55f471a936c72ff2c8289d7.png
700 bytes
320 bytes
54%
https://static.wixstatic.com/media/11062b_bc016da29c8b4da282f4052c9a538621f000.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_bc016da29c8b4da282f4052c9a538621f000.jpg
22 KB
10 KB
53%
https://static.wixstatic.com/media/04ba0b2450a4460bad90b90bc9908adf.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/04ba0b2450a4460bad90b90bc9908adf.jpg
23 KB
11 KB
52%
https://static.wixstatic.com/media/11062b_bc016da29c8b4da282f4052c9a538621f000.jpg/v1/fill/w_102,h_57,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_bc016da29c8b4da282f4052c9a538621f000.jpg
1 KB
520 bytes
50%
https://static.wixstatic.com/media/fcfebdfae12a44f993a94aeed8e2e66b.png/v1/fill/w_20,h_20,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/fcfebdfae12a44f993a94aeed8e2e66b.png
766 bytes
400 bytes
48%
https://static.wixstatic.com/media/cce91e_d54a4c754c6747c0aee77162269bbb29~mv2.png/v1/fill/w_980,h_657,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/cce91e_d54a4c754c6747c0aee77162269bbb29~mv2.png
2 KB
1 KB
47%
https://static.wixstatic.com/media/cce91e_6f6e116f260645869ecd7a41c7581445~mv2.png/v1/fill/w_68,h_66,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/icons.png
2 KB
1 KB
45%
https://static.wixstatic.com/media/cce91e_3856cedf068c415cba4247952d504adc~mv2.png/v1/fill/w_230,h_82,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ThompsonMP%20Hi-Res%20Logo%20Art%20-%20Horizontal_.png
6 KB
3 KB
43%
https://static.wixstatic.com/media/cce91e_1e5919a333ca460eb6b7b21d841cda76f000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/cce91e_1e5919a333ca460eb6b7b21d841cda76f000.jpg
1 KB
758 bytes
43%
https://static.wixstatic.com/media/cce91e_e4070a02ca8247d99ba38e41a6fb8323~mv2.jpg/v1/fill/w_123,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/cce91e_e4070a02ca8247d99ba38e41a6fb8323~mv2.jpg
1 KB
723 bytes
42%
https://static.wixstatic.com/media/cce91e_fb19d165c2c846089d3746db1a4fbe55~mv2.png/v1/fill/w_70,h_66,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/online%20profiles.png
3 KB
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35%
