touchlinemarketing.com January 20, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
211 KB
21 KB
90%
33 KB
4 KB
88%
56 KB
7 KB
87%
233 KB
34 KB
86%
7 KB
3 KB
56%
6 KB
3 KB
53%
https://touchlinemarketing.com/wp-content/uploads/blog_paid-social-media-vs-organic-social-media-1-600x300.jpg
30 KB
16 KB
47%
14 KB
10 KB
29%
2 KB
2 KB
28%
30 KB
21 KB
28%
https://touchlinemarketing.com/wp-content/uploads/portfolio-digital-marketing-for-performance-management-consulting.jpg
28 KB
20 KB
28%
54 KB
40 KB
27%
https://touchlinemarketing.com/wp-content/uploads/portfolio-digital-marketing-for-qlik-it-consulting.jpg
22 KB
16 KB
26%
https://touchlinemarketing.com/wp-content/uploads/portfolio-digital-marketing-for-maufacturers-rep.jpg
33 KB
24 KB
26%
https://track-na2.hubspot.com/__ptq.gif?k=1&sd=800x600&cd=24-bit&cs=UTF-8&ln=en-us&bfp=23d5dfd9c46eaec2a2491399b91f6268&v=1.1&a=1944051&rcu=https%3A%2F%2Ftouchlinemarketing.com%2F&pu=https%3A%2F%2Ftouchlinemarketing.com%2F&t=Digital+Marketing+Programs+for+Small+Business+%7C+Touchline+Marketing&cts=1768888056703&vi=a0c20166012faaa80edcf51869f5a145&nc=true&ce=false&cc=0
45 bytes
37 bytes
19%