https://www.vimarketingandbranding.com

You could reduce your image weight by around: 2,378 KB (74%)

Analysis date: July 1, 2025

Assessment

VI Marketing and Branding, a full-service marketing agency, could enhance its online presence with PicPerf. Offering image optimization would complement their expertise in digital strategy, design, and content marketing - boosting SEO and user experience.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://www.vimarketingandbranding.com/wp-content/uploads/2023/09/VI-Logo-white.svg
1 KB
967 bytes
28%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/10/secondary-bold.svg
131 KB
104 KB
20%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/10/logo-quiet.svg
131 KB
104 KB
20%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/12/VI-Logo-BlueSwash.svg
135 KB
107 KB
20%
https://www.vimarketingandbranding.com/wp-content/uploads/2025/06/NatlAward-BOS-HomePageSlider-768x326.png
90 KB
43 KB
52%
https://www.vimarketingandbranding.com/wp-content/uploads/2025/06/NatlAward-BOS-HomePageSlider-mobile-768x832.png
183 KB
93 KB
49%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/11/PlayButton-Arrows.svg
1 KB
765 bytes
38%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/09/arrow-curved.svg
78 KB
66 KB
15%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/09/VI-Logo-Horizontal.svg
9 KB
7 KB
21%
https://www.vimarketingandbranding.com/wp-content/uploads/2024/10/PremierPartner-RGB.svg
19 KB
16 KB
15%
https://www.vimarketingandbranding.com/wp-content/uploads/2024/10/Top-Workplace-2024-2-1.png
33 KB
12 KB
62%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/10/arrow-up.svg
4 KB
3 KB
18%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/10/Back-To-Top.svg
17 KB
14 KB
17%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/09/instagram.svg
1 KB
982 bytes
17%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/09/facebook-f.svg
384 bytes
303 bytes
21%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/09/twitter.svg
442 bytes
337 bytes
24%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/09/linkedin-in.svg
500 bytes
400 bytes
20%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/10/marketing-vi.jpg
266 KB
61 KB
77%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/11/PlayButton-BlueCircle.svg
23 KB
19 KB
17%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/10/strike-through-line.svg
16 KB
13 KB
19%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/09/Arrow-Vi-Bold.svg
3 KB
3 KB
18%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/10/blue-wall-f.png
258 KB
15 KB
94%
https://www.vimarketingandbranding.com/wp-content/uploads/2025/02/Routes-CS-Landing.jpg
32 KB
20 KB
38%
https://www.vimarketingandbranding.com/wp-content/uploads/2024/12/1-33479-VI-2023-Website-Apartments-_1920-x-1080-1.jpg
210 KB
32 KB
85%
https://www.vimarketingandbranding.com/wp-content/uploads/2025/06/Dini_AI_Blog_Header.jpg
29 KB
18 KB
36%
https://www.vimarketingandbranding.com/wp-content/uploads/2025/06/Telly_Wins_Header.png
1,143 KB
24 KB
98%
https://www.vimarketingandbranding.com/wp-content/uploads/2025/06/9.png
374 KB
33 KB
91%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/10/long-right-arrow.svg
3 KB
3 KB
18%
https://www.vimarketingandbranding.com/wp-content/uploads/2023/09/active-toggle.svg
4 KB
3 KB
19%