vupmedia.com January 30, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
21 KB
1 KB
94%
21 KB
2 KB
91%
66 KB
11 KB
83%
10 KB
2 KB
82%
https://vupmedia.com/wp-content/uploads/2026/01/January-2026-How-to-Audit-Your-Brand-for-the-New-Year-001.jpg
306 KB
71 KB
77%
10 KB
2 KB
76%
6 KB
1 KB
75%
121 KB
31 KB
74%
https://vupmedia.com/wp-content/uploads/2026/01/January-2026-The-7-Marketing-Trends-You-Cant-Ignore-in-2026-001.jpg
349 KB
92 KB
74%
19 KB
5 KB
72%
83 KB
29 KB
65%
71 KB
27 KB
62%
28 KB
12 KB
58%
52 KB
25 KB
52%
68 bytes
53 bytes
22%