wd-strategies.com January 29, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f654c2c7adbda81131_654a4e77b585b04aef3ea8a3_6548101c4c75805e8c700470_wd-placeholder-1200-800.avif
110 KB
4 KB
96%
110 KB
4 KB
96%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f65908c28fac029fa2_66918e6506fb73f1fcd2afcb_project.avif
117 KB
33 KB
72%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f92628028b7165edfe_655457f73298ae9883fddf80_mnm.avif
127 KB
37 KB
71%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f694191f54479f5b28_669193ba7e60b84cb74b97f7_project.avif
138 KB
42 KB
70%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f6e1e3edcd48602b88_67c4fc8cc0a261b6fed92673_Cover%25201.avif
89 KB
27 KB
69%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5fa2403a2a00736733c_6557eafc98cd9a2a87f2139d_2.avif
131 KB
41 KB
69%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f9127142ac27e131df_65544f0e6dde3120b164f17c_wd-canopy.avif
111 KB
34 KB
69%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f8cb785037bdcc8b83_69152de9278ec0757f11ec98_CURRENT%2520SITE%2520BACKGROUND%2520(1).avif
176 KB
55 KB
69%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f73544b8071f6e16ab_669fea1985b83b7bab951080_654d7af4ddc4b588ed2b4d19_6548101c4c75805e8c700470_wd-placeholder-1200-800.webp
195 KB
61 KB
69%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5faebe4628737b84782_67d9af27092b0afe5a2def4b_SALT%25202.0.avif
141 KB
46 KB
67%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5fc3016bf2ed587b244_67c0b1aa7b0b8c89921f53ce_Redemption%2520Lures.avif
126 KB
43 KB
66%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f734355cfece794ba8_6557ea52c4798c5540671664_3.avif
77 KB
28 KB
63%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f83d94ef3692a2ac5b_67b29c878ffa6374be652023_golden%2520puppies%2520cover.avif
81 KB
36 KB
55%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f7a6dd568e7189fef7_67b4bdef705b902748da6b02_Antsy.avif
63 KB
28 KB
55%
https://cdn.prod.website-files.com/67b5170b8da439c00b851309/695ab520f2e0ba589619de47_surface2701.png
3 KB
1 KB
54%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5f63e0ec7b8a13f8cbf_6669e4c65b042f4efc358596_1.avif
38 KB
17 KB
53%
https://cdn.prod.website-files.com/69272518345c60612b9cc1bd/6939c5fbea28d124f4d51089_67ae06135d1b8bf8da5b04ce_covalent-2400-1600.avif
67 KB
35 KB
48%
305 bytes
172 bytes
44%
https://cdn.prod.website-files.com/67b5170b8da439c00b851309/67b5170c8da439c00b85143d_linkedin-161-svgrepo-com.svg
1 KB
777 bytes
41%
2 KB
1 KB
40%
607 bytes
405 bytes
33%
https://cdn.prod.website-files.com/67b5170b8da439c00b851309/67b5423445530661f234ca88_654bbf9d7bfe8b01606e2354_wd_white_outline_x.avif
2 KB
2 KB
24%
https://cdn.prod.website-files.com/67b5170b8da439c00b851309/67b5170c8da439c00b85143a_instagram-svgrepo-com.svg
2 KB
2 KB
19%
909 bytes
760 bytes
16%