whiterabbit.group April 4, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
82 KB
10 KB
88%
31 KB
9 KB
70%
103 KB
31 KB
70%
https://sidebar.bugherd.com/assets/bh_logo_short-1d6af89eca7e694074a6e0bd9201111a89f1683346b813c99cd5b395cf7d7e23.png
2 KB
894 bytes
60%
32 KB
14 KB
57%
41 KB
18 KB
56%
24 KB
12 KB
52%
https://cdn.whiterabbit.group/images/redesign/case-study/casestudy-kentucky-bourbon-trail-listing.avif
70 KB
43 KB
39%
798 bytes
604 bytes
24%
738 bytes
565 bytes
23%
1 KB
1 KB
20%
717 bytes
577 bytes
19%
940 bytes
766 bytes
18%
2 KB
1 KB
18%
1 KB
964 bytes
18%
2 KB
1 KB
18%
2 KB
2 KB
17%
2 KB
2 KB
17%
3 KB
2 KB
17%
2 KB
1 KB
17%
3 KB
2 KB
17%
7 KB
6 KB
17%
5 KB
4 KB
17%
4 KB
4 KB
16%
5 KB
4 KB
16%
8 KB
7 KB
16%
3 KB
3 KB
16%
677 bytes
570 bytes
16%
5 KB
4 KB
16%
6 KB
5 KB
16%
461 bytes
388 bytes
16%
2 KB
2 KB
16%
5 KB
4 KB
16%
6 KB
5 KB
16%
2 KB
2 KB
16%
912 bytes
770 bytes
15%
7 KB
6 KB
15%
1 KB
958 bytes
15%
12 KB
10 KB
15%
1 KB
1 KB
15%
14 KB
12 KB
15%
1 KB
1 KB
15%
19 KB
16 KB
15%
19 KB
16 KB
15%
3 KB
3 KB
15%
20 KB
17 KB
15%
6 KB
5 KB
15%
3 KB
2 KB
15%
24 KB
20 KB
15%
23 KB
20 KB
15%
24 KB
20 KB
15%
1 KB
849 bytes
15%
13 KB
11 KB
15%
2 KB
2 KB
15%
33 KB
28 KB
15%
34 KB
29 KB
15%
34 KB
29 KB
15%
1 KB
1 KB
15%
38 KB
32 KB
15%
2 KB
2 KB
15%
2 KB
2 KB
15%
https://cdn.whiterabbit.group/images/redesign/case-study/casestudy-columbia-land-trust-logo-white-straight.svg
49 KB
42 KB
15%
3 KB
3 KB
15%
65 KB
55 KB
15%
4 KB
4 KB
15%
68 KB
58 KB
15%
https://cdn.whiterabbit.group/images/redesign/case-study/casestudy-plymouth-leadership-college-logo.svg
13 KB
11 KB
15%
8 KB
7 KB
15%
6 KB
5 KB
15%
80 KB
68 KB
15%
5 KB
5 KB
15%
124 KB
105 KB
15%
6 KB
5 KB
15%
13 KB
11 KB
15%
274 KB
233 KB
15%
219 KB
186 KB
15%
264 KB
224 KB
15%
268 KB
227 KB
15%
280 KB
238 KB
15%
286 KB
243 KB
15%
13 KB
11 KB
15%
364 KB
310 KB
15%
49 KB
42 KB
15%
20 KB
17 KB
15%