willowdigitalmarketing.com March 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/03a197_379b4912ef164076b1cc68aa7f2191aa~mv2.png/v1/fill/w_332,h_114,fp_0.50_0.52,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Willow%20Logo%20(1).png
7 KB
3 KB
64%
https://static.wixstatic.com/media/03a197_4342855540284bb09ede6a8bd78bfaab~mv2.jpeg/v1/fill/w_405,h_485,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/salon-med-spa-lead-generation-treatment.jpeg
13 KB
5 KB
60%
https://static.wixstatic.com/media/03a197_f430ac1a937f4635b0690dc571a97d23~mv2.jpg/v1/fill/w_405,h_485,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/med-spa-website-design-conversion.jpg
7 KB
3 KB
59%
https://static.wixstatic.com/media/03a197_2a79fba3fd3b46cda6205d9088d217b8~mv2.jpeg/v1/fill/w_327,h_249,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/social-media-marketing-for-med-spas.jpeg
6 KB
3 KB
59%
https://static.wixstatic.com/media/03a197_f991a17af4e1454c9127138aa86b4608~mv2.png/v1/fill/w_197,h_313,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/willow-digital-marketing-brand-collateral-med-spa-marketing.png
10 KB
4 KB
57%
https://static.wixstatic.com/media/03a197_8f9c8b6cc92b49c391aac99bbde75dc0~mv2.png/v1/fill/w_197,h_313,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ChatGPT%20Image%20Jan%2028%2C%202026%2C%2003_14_55%20PM.png
7 KB
3 KB
56%
https://static.wixstatic.com/media/03a197_adb37454cffb418ea407f9e4e31da299~mv2.jpeg/v1/fill/w_327,h_249,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/med-spa-website-seo-conversion-strategy.jpeg
9 KB
4 KB
56%
https://static.wixstatic.com/media/03a197_b723bc46998b4787937170dfb8a1565a~mv2.png/v1/fill/w_155,h_335,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/lydia-willow-digital-marketing-founder.png
6 KB
3 KB
55%
https://static.wixstatic.com/media/03a197_77cc25b83cf64ab29a87a0f7475abb2e~mv2.jpeg/v1/fill/w_405,h_485,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/med-spa-digital-marketing-injectables.jpeg
15 KB
7 KB
55%
https://static.wixstatic.com/media/03a197_cbdd38bd514c4f17bc116ba1d8a58f5d~mv2.jpg/v1/fill/w_327,h_249,fp_0.66_0.14,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/paid-advertising-lead-generation-med-spas.jpg
6 KB
3 KB
54%
https://static.wixstatic.com/media/03a197_0964340912514a2cbde27b5cf5819276~mv2.png/v1/crop/x_0,y_0,w_1563,h_537/fill/w_243,h_83,fp_0.50_0.50,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Willow%20Logo_edited.png
5 KB
3 KB
52%
https://static.wixstatic.com/media/03a197_77cc25b83cf64ab29a87a0f7475abb2e~mv2.jpeg/v1/fill/w_132,h_199,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/med-spa-digital-marketing-injectables.jpeg
2 KB
1 KB
47%
https://static.wixstatic.com/media/03a197_cbdd38bd514c4f17bc116ba1d8a58f5d~mv2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/paid-advertising-lead-generation-med-spas.jpg
2 KB
1 KB
47%
https://static.wixstatic.com/media/03a197_adb37454cffb418ea407f9e4e31da299~mv2.jpeg/v1/fill/w_132,h_203,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/med-spa-website-seo-conversion-strategy.jpeg
2 KB
910 bytes
46%
https://static.wixstatic.com/media/03a197_f430ac1a937f4635b0690dc571a97d23~mv2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/med-spa-website-design-conversion.jpg
2 KB
808 bytes
46%
https://static.wixstatic.com/media/03a197_4342855540284bb09ede6a8bd78bfaab~mv2.jpeg/v1/fill/w_132,h_177,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/salon-med-spa-lead-generation-treatment.jpeg
2 KB
1 KB
46%
https://static.wixstatic.com/media/03a197_2a79fba3fd3b46cda6205d9088d217b8~mv2.jpeg/v1/fill/w_132,h_199,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/social-media-marketing-for-med-spas.jpeg
1 KB
806 bytes
44%
https://static.wixstatic.com/media/03a197_0964340912514a2cbde27b5cf5819276~mv2.png/v1/crop/x_0,y_0,w_1563,h_537/fill/w_49,h_17,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Willow%20Logo_edited.png
701 bytes
473 bytes
32%