willows-consulting.com April 14, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.willows-consulting.com/wp-content/uploads/2023/10/Winner-Website-Badge-Large-300x300.png
71 KB
9 KB
87%
101 KB
19 KB
81%
197 KB
56 KB
72%
8 KB
2 KB
71%
24 KB
8 KB
65%
11 KB
4 KB
64%
7 KB
2 KB
64%
11 KB
4 KB
63%
3 KB
954 bytes
63%
25 KB
10 KB
61%
28 KB
11 KB
61%
102 KB
41 KB
60%
23 KB
9 KB
58%
3 KB
1 KB
56%
3 KB
1 KB
56%
34 KB
15 KB
56%
2 KB
1 KB
55%
60 KB
27 KB
55%
14 KB
6 KB
55%
75 KB
35 KB
54%
3 KB
1 KB
53%
4 KB
2 KB
53%
4 KB
2 KB
52%
6 KB
3 KB
52%
42 KB
21 KB
51%
17 KB
8 KB
51%
3 KB
1 KB
51%
4 KB
2 KB
50%
49 KB
24 KB
50%
39 KB
20 KB
49%
5 KB
3 KB
47%
21 KB
11 KB
46%
5 KB
3 KB
45%
9 KB
5 KB
38%
95 KB
61 KB
36%
113 KB
79 KB
30%
18 KB
14 KB
24%