https://www.winterdesign.co.uk

You could reduce your image weight by around: 1,990kb (82%)

Analysis date: May 27, 2025

Assessment

Winter Design, the Bristol-based web agency specializing in purpose-driven projects, could elevate its online presence with PicPerf. By optimizing their website's images, PicPerf would bolster SEO rankings, enhance user experience, and align with Winter Design's climate-conscious ethos.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

<
On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://www.winterdesign.co.uk/wp-content/themes/winterdesign/img/logotypewhite.svg
6.23kb
5.17kb
17%
https://www.winterdesign.co.uk/wp-content/uploads/2024/08/WordPress-web-agency-Winter-Design-600x338.jpg
49.7kb
17.6kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/1FTP-BusinessMember-Vertical-White.svg
9.93kb
8.18kb
18%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/GBC-Accredited-1.svg
7.28kb
5.84kb
20%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/Living-Wage-white-2.svg
6.11kb
4.96kb
19%
https://www.winterdesign.co.uk/wp-content/themes/winterdesign/img/logo-white-circle.svg
770b
532b
31%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/BBA_BetterBusinessAct_Logo_Light.png
25.8kb
16.4kb
36%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/Creatives-for-Climate-sticker.png
286kb
42.8kb
85%
https://www.winterdesign.co.uk/wp-content/uploads/2025/03/Clean-Creatives-SealTRANSPARENT-OFF-WHITE1080.png
58.6kb
34.6kb
41%
https://www.winterdesign.co.uk/wp-content/uploads/2024/10/F4E-Multiple-Device-Scene-1-300x200.jpg
16.9kb
5.85kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2024/10/Sabre-Ed_Macbook_Colourful-Layouts_Single-Macbook-360x240.jpg
26.2kb
10.5kb
60%
https://www.winterdesign.co.uk/wp-content/uploads/2024/03/Retrofit-West-Bespoke-Solution-Mockup-300x201.jpg
16.2kb
6.67kb
59%
https://www.winterdesign.co.uk/wp-content/uploads/2023/05/CHIC-Ipad-Iphone-Floral-Shadow-AM251-No-Pen-300x200.jpg
17.4kb
6.07kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2023/04/Bristol-Animale-Rescue-Centre-website-design-300x200.jpg
13.5kb
4.02kb
70%
https://www.winterdesign.co.uk/wp-content/uploads/2017/11/Fabric-wordpress-website-mobile-view-Winter-Design--300x200.jpg
14.1kb
3.68kb
74%
https://www.winterdesign.co.uk/wp-content/uploads/2021/10/Neutral-Ignition-CO2-offsetting-step-by-step-360x240.jpg
8.02kb
5.65kb
29%
https://www.winterdesign.co.uk/wp-content/uploads/2023/08/Landscape-Ipad-300x200.jpg
11.8kb
3.66kb
69%
https://www.winterdesign.co.uk/wp-content/uploads/2021/03/TasteTech-website-homepage-design-Winter-Design-360x240.jpg
9.73kb
4.73kb
51%
https://www.winterdesign.co.uk/wp-content/uploads/2022/10/Climate-positive-web-agency-Winter-Design--scaled.jpg
1,520kb
119kb
92%
https://www.winterdesign.co.uk/wp-content/uploads/2022/07/ChIJeTk6CqmGcUgRh1pyCPxttHc.jpg
21.2kb
11.1kb
48%
https://www.winterdesign.co.uk/wp-content/uploads/2021/03/Web-design-in-Somerset-by-Winter-Design-480x320.jpg
28.3kb
10.8kb
62%
https://www.winterdesign.co.uk/wp-content/uploads/2021/02/Apple-Pay-WordPress-websites-Winter-Design-480x320.jpg
49.8kb
9.23kb
81%
https://www.winterdesign.co.uk/wp-content/uploads/2020/03/Managed-web-hosting-Winter-Design-480x320.jpg
17.9kb
6.2kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2021/06/Logo-design-services-Winter-Design-480x320.jpg
7.69kb
2.94kb
62%
https://www.winterdesign.co.uk/wp-content/uploads/2022/07/Brand-Web-Design-Agency-Winter-Design-Bristol-e1660694843784-600x384.jpg
46.3kb
23.7kb
49%
https://www.winterdesign.co.uk/wp-content/uploads/2025/02/LRSOC_Landscape-Ipad_Home-page-600x400.jpg
51.7kb
23.1kb
55%
https://www.winterdesign.co.uk/wp-content/uploads/2025/02/Winter-Design-x-1-For-The-Planet-600x400.jpg
51.2kb
17.9kb
65%
https://www.winterdesign.co.uk/wp-content/uploads/2024/05/Winter-Design-F4E-Macbook-and-Screen-Perspectives-600x400.jpg
33kb
11.9kb
64%