wtp.media January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://cdn-efchp.nitrocdn.com/jqLQOIZhmtiBVugIHvvdRHxBNudouUAR/assets/images/optimized/rev-9f9cb2d/www.wtp.media/wp-content/uploads/2020/09/west-michigan-local-seo.gif
14,173 KB
3,764 KB
73%
https://cdn-efchp.nitrocdn.com/jqLQOIZhmtiBVugIHvvdRHxBNudouUAR/assets/images/optimized/rev-9f9cb2d/www.wtp.media/wp-content/uploads/2023/10/poster.jpg
52 KB
21 KB
59%
https://customer-ifgs1wykjvwltq36.cloudflarestream.com/6fb99d71f732c089c5032c5452f9ccaa/thumbnails/thumbnail.jpg?height=240
13 KB
7 KB
45%