zackesgar.com July 1, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
22 KB
2 KB
92%
730 KB
58 KB
92%
6 KB
672 bytes
89%
https://www.zackesgar.com/wp-content/plugins/essential-grid/public/assets/images/300x200transparent.png
1 KB
221 bytes
84%
5 KB
984 bytes
78%
5 KB
1 KB
71%
5 KB
1 KB
69%
63 KB
20 KB
69%
https://www.zackesgar.com/wp-content/uploads/2018/04/custom-portal-development-e1543869076514-25x25.jpeg
1 KB
321 bytes
68%
https://www.zackesgar.com/wp-content/uploads/2018/04/6ca7cadd8e4d4e25aead78fc040fe56d_23_1280-25x25.jpg
1 KB
343 bytes
67%
https://www.zackesgar.com/wp-content/uploads/2018/04/college-advisor-website-design-e1543869124984-25x25.jpeg
1 KB
391 bytes
63%
5 KB
2 KB
50%
https://www.zackesgar.com/wp-content/uploads/2018/04/college-advisor-website-design-e1543869124984.jpeg
41 KB
22 KB
47%
43 KB
25 KB
43%
6 KB
4 KB
42%
https://www.zackesgar.com/wp-content/uploads/2020/12/New-Business-Website-Design-Zack-Esgar-164x124.jpg
6 KB
3 KB
41%
3 KB
2 KB
32%