zenbranding.ca April 13, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
429 bytes
268 bytes
37%
473 bytes
304 bytes
36%
1 KB
763 bytes
29%
https://www.zenbranding.ca/wp-content/uploads/al_opt_content/IMAGE/www.zenbranding.ca/wp-content/themes/zenbranding/images/over-realisation.png.bv.webp?bv_host=www.zenbranding.ca
3 KB
2 KB
17%
373 bytes
312 bytes
16%
349 bytes
296 bytes
15%