zioadvertising.com
April 14, 2026

You could reduce your image size by 19% (10 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://www.zioadvertising.com/images/team-photo-bw.webp
17 KB
13 KB
25%
https://www.zioadvertising.com/images/pexels/6801648.webp
35 KB
30 KB
15%