http://www.crayonsandmarketers.com

You could reduce your image weight by around: 563 KB (70%)

Analysis date: July 15, 2025

Assessment

Crayons & Marketers, a Nashville-based inclusive marketing agency, could enhance its online presence with PicPerf. By optimizing their website's images, PicPerf would bolster SEO rankings, accelerate load times, and deliver a smoother user experience for potential clients exploring their services.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://crayonsandmarketers.com/wp-content/uploads/2020/05/cropped-logo-800x300-2-768x58.png
28 KB
9 KB
66%
https://crayonsandmarketers.com/wp-content/uploads/2024/09/homepage-video-poster-OPT.jpg
151 KB
27 KB
82%
https://crayonsandmarketers.com/wp-content/uploads/2025/07/Website-Accessibility-A-Step-Towards-an-Inclusive-Internet--768x300.jpg
27 KB
10 KB
62%
https://crayonsandmarketers.com/wp-content/uploads/2025/06/Diverse-Donors-Inclusive-Fundraising-768x300.png
77 KB
8 KB
90%
https://crayonsandmarketers.com/wp-content/uploads/2025/05/Inclusion-Is-Not-a-Dirty-Word-Inclusive-Marketing-768x300.jpg
44 KB
22 KB
51%
https://crayonsandmarketers.com/wp-content/uploads/2024/08/AdobeStock_433704282-OPT-diversegroup.jpg
115 KB
58 KB
50%
https://crayonsandmarketers.com/wp-content/uploads/2020/06/CM_services_v2.jpg
99 KB
22 KB
78%
https://crayonsandmarketers.com/wp-content/uploads/2020/06/AdobeStock_341958120-OPT.jpg
29 KB
20 KB
30%
https://crayonsandmarketers.com/wp-content/uploads/2020/06/CM_clients_v2.jpg
167 KB
36 KB
78%
https://crayonsandmarketers.com/wp-content/uploads/2020/06/footer-banner-texture-OPT.jpg
37 KB
16 KB
58%
https://crayonsandmarketers.com/wp-content/plugins/cookie-law-info/lite/frontend/images/revisit.svg
2 KB
2 KB
15%
https://crayonsandmarketers.com/wp-content/plugins/cookie-law-info/lite/frontend/images/close.svg
1 KB
1 KB
15%
https://crayonsandmarketers.com/wp-content/uploads/2025/02/Google-Shopper-Ads-768x587.jpg
31 KB
15 KB
52%