https://www.ground.co.uk

You could reduce your image weight by around: 60.8kb (20%)

Analysis date: May 27, 2025

Assessment

Higher Ground, a Manchester digital agency specializing in UX and CRO, could enhance its online presence by leveraging PicPerf's services. With a focus on optimizing websites for conversions, PicPerf's image optimization capabilities would align seamlessly with Higher Ground's offerings, delivering faster load times and improved user experiences.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

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Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66fcfa9f659c5e530828c89f_highergroundsvg.svg
9.9kb
8.4kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f4a0fe7c10fd2ee6ce5d_Group%20479.svg
35.2kb
29.9kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66f6a4807c0fbcfa74288265_JCB%20logo%201.svg
14kb
11.8kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f4c579e771c18cb266fe_Group%20481.svg
3.29kb
2.79kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f53b405ef942c0bb2195_Logo.svg
5.84kb
4.92kb
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f62631fd340605c19960_Group%20475.svg
32.7kb
27.8kb
15%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/659d50377ef277a67b312b23_fettle-sq-p-500.avif
20.3kb
9.76kb
52%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a047b79c379a228ef99f8_Maveroc-Logo.svg
5.83kb
4.92kb
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395dcdcf24fce8d43cb_university-of-leeds-seeklogo.svg
11kb
9.28kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395876c9dde22b31a30_AmnestyInternational1.svg
32.7kb
27.8kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395e48f7a1527ba751f_fettle.svg
35.2kb
29.9kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a039533138b16de1a25af_JCBlogo1.svg
18.6kb
15.8kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395c09bd5de6a38b924_wrightbus.svg
3.46kb
2.9kb
16%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/680f71506a59d991aa4d882c_what-to-look-for-cro-agency-p-500.webp
26.2kb
22.2kb
15%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/66b089667a2a3900c4c470b6_6113ef6835307934a9da4e27_29-p-500.avif
13.7kb
7kb
49%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/67175bdf5db0f30c014e6f69_ecommerce-cro-small.avif
14.3kb
11.8kb
17%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/6710c0fd8f5f146a2f32cc53_ppc-p-500.avif
11.2kb
6.03kb
46%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/6581674566fcfa4580e78323_linkedin.svg
602b
508b
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/6581674513835057a0976279_x-logo.svg
1.24kb
1.05kb
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/658167455c9948d1885ec2ba_fb-logo.svg
348b
292b
16%