ground.co.uk
May 27, 2025

You could reduce your image size by 20% (61 KB), saving seconds of load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
Start Over

Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/659d50377ef277a67b312b23_fettle-sq-p-500.avif
20 KB
10 KB
52%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/66b089667a2a3900c4c470b6_6113ef6835307934a9da4e27_29-p-500.avif
14 KB
7 KB
49%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/6710c0fd8f5f146a2f32cc53_ppc-p-500.avif
11 KB
6 KB
46%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/67175bdf5db0f30c014e6f69_ecommerce-cro-small.avif
14 KB
12 KB
17%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395c09bd5de6a38b924_wrightbus.svg
3 KB
3 KB
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/658167455c9948d1885ec2ba_fb-logo.svg
348 bytes
292 bytes
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a047b79c379a228ef99f8_Maveroc-Logo.svg
6 KB
5 KB
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f53b405ef942c0bb2195_Logo.svg
6 KB
5 KB
16%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/6581674566fcfa4580e78323_linkedin.svg
602 bytes
508 bytes
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/6581674513835057a0976279_x-logo.svg
1 KB
1 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395dcdcf24fce8d43cb_university-of-leeds-seeklogo.svg
11 KB
9 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66f6a4807c0fbcfa74288265_JCB%20logo%201.svg
14 KB
12 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a039533138b16de1a25af_JCBlogo1.svg
19 KB
16 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f4c579e771c18cb266fe_Group%20481.svg
3 KB
3 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395876c9dde22b31a30_AmnestyInternational1.svg
33 KB
28 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f62631fd340605c19960_Group%20475.svg
33 KB
28 KB
15%
https://cdn.prod.website-files.com/65560ff0ec563ca4d86e378c/680f71506a59d991aa4d882c_what-to-look-for-cro-agency-p-500.webp
26 KB
22 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66fcfa9f659c5e530828c89f_highergroundsvg.svg
10 KB
8 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/66c6f4a0fe7c10fd2ee6ce5d_Group%20479.svg
35 KB
30 KB
15%
https://cdn.prod.website-files.com/655365c8c004a77afca30ab6/656a0395e48f7a1527ba751f_fettle.svg
35 KB
30 KB
15%