increasemarketing.org July 2, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://increasemarketing.org/wp-content/uploads/2022/10/bigstock-Graphic-Designer-Brainstorming-45-bw.jpg
154 KB
42 KB
73%
https://increasemarketing.org/wp-content/uploads/2022/10/bigstock-Woman-Hands-Typing-On-Laptop-K-461-bw.jpg
144 KB
43 KB
70%
https://increasemarketing.org/wp-content/uploads/2022/10/bigstock-Laptop-Computer-Keyboard-With-462-bw.jpg
127 KB
52 KB
59%
21 KB
10 KB
52%