mad-men.agency
November 30, 2025

You could reduce your image size by 34% (149 KB), saving seconds of load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://dd-cdn.multiscreensite.com/flags/flags_iso/32/gb.png
2 KB
787 bytes
55%
https://dd-cdn.multiscreensite.com/flags/flags_iso/32/es.png
873 bytes
400 bytes
54%
https://irp.cdn-website.com/d5b6bbd9/dms3rep/multi/BANNER_KITDIGITAL_MADMEN.gif
354 KB
220 KB
38%
https://lirp.cdn-website.com/d5b6bbd9/dms3rep/multi/opt/berto-recortado-1218h.jpg
66 KB
54 KB
18%
https://lirp.cdn-website.com/d5b6bbd9/dms3rep/multi/opt/logo-madmen-blanco-180w.png
5 KB
4 KB
16%
https://lirp.cdn-website.com/d5b6bbd9/dms3rep/multi/opt/logo-madmen-blanco-130w.png
4 KB
3 KB
16%