mad-men.agency November 30, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
2 KB
787 bytes
55%
873 bytes
400 bytes
54%
354 KB
220 KB
38%
66 KB
54 KB
18%
5 KB
4 KB
16%
4 KB
3 KB
16%