passionforcreative.com September 2, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
23 KB
3 KB
85%
74 KB
17 KB
76%
https://www.passionforcreative.com/wp-content/uploads/2023/10/Brenner-digital-gallery-heading-image.jpg
65 KB
22 KB
67%
60 KB
20 KB
67%
https://www.passionforcreative.com/wp-content/uploads/2023/12/icpm-digital-gallery-heading-image-1.jpg
80 KB
27 KB
66%
83 KB
29 KB
66%
92 KB
32 KB
65%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/scripts/ui/jcarousel/skins/projects/carousel-arrow-right-shadow.png
2 KB
823 bytes
63%
https://www.passionforcreative.com/wp-content/uploads/2023/09/serdatf-digital-gallery-heading-image.jpg
58 KB
22 KB
62%
https://www.passionforcreative.com/wp-content/uploads/2024/05/liffey-gallery-branding-landing-image.jpg
54 KB
20 KB
62%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/scripts/ui/jcarousel/skins/projects/carousel-arrow-left-shadow.png
2 KB
867 bytes
61%
43 KB
19 KB
57%
https://www.passionforcreative.com/wp-content/uploads/2022/09/niamh-lynch-digital-landing-1140x450.jpg
48 KB
24 KB
51%
2 KB
1 KB
40%
47 KB
31 KB
34%
https://www.passionforcreative.com/wp-content/uploads/2022/04/Nolke-gallery-landing-image-1140x450.jpg
16 KB
12 KB
27%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/scripts/ui/jcarousel/skins/projects/carousel-arrow-left-blue.svg
409 bytes
326 bytes
20%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/scripts/ui/jcarousel/skins/projects/carousel-arrow-right-blue.svg
412 bytes
328 bytes
20%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-menu-retail.svg
2 KB
2 KB
20%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-menu-food-and-drink.svg
3 KB
3 KB
19%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-menu-healthcare.svg
3 KB
2 KB
19%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-menu-education.svg
4 KB
3 KB
18%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-facebook.svg
535 bytes
439 bytes
18%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-menu-financial.svg
4 KB
3 KB
18%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-start.svg
932 bytes
768 bytes
17%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-menu-b2c.svg
5 KB
4 KB
17%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-linkedin.svg
869 bytes
718 bytes
17%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-menu-legal.svg
5 KB
4 KB
17%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-twitter.svg
896 bytes
742 bytes
17%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-instagram.svg
1 KB
981 bytes
17%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-marketing-orange.svg
1 KB
1 KB
17%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-menu-b2b.svg
8 KB
6 KB
16%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-menu-public.svg
8 KB
7 KB
16%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-digital-green.svg
2 KB
1 KB
16%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/icon-print-yellow.svg
4 KB
3 KB
16%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/logo-responsive.svg
29 KB
24 KB
15%
https://www.passionforcreative.com/wp-content/themes/passionforcreative/images/template/scroll-to-top.svg
597 bytes
507 bytes
15%