You could reduce your image weight by around: 7,207kb (73%)

Analysis date: July 2, 2025

Assessment

Rev Pop, a Milwaukee-based branding and creative design agency, could sharpen its online impact with PicPerf. Optimizing their visually-driven website would bolster SEO, enhance user experience, and align with their mission of storytelling through aesthetics.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Image

Original Size

Optimized Size

Savings

https://revpop.com/wp-content/uploads/2024/01/manifold-printery-revpop-768x359.png

34kb

21kb

39%

https://revpop.com/wp-content/uploads/2024/01/revpopco-768x248.png

36kb

21kb

41%

https://revpop.com/wp-content/uploads/2024/01/creative-768x89.png

9kb

6kb

37%

https://revpop.com/wp-content/uploads/2024/01/branding-768x84.png

10kb

6kb

38%

https://revpop.com/wp-content/uploads/2024/01/advertising-768x64.png

10kb

6kb

39%

https://revpop.com/wp-content/uploads/2024/01/copywriting-768x63.png

11kb

7kb

38%

https://revpop.com/wp-content/uploads/2024/01/websitedesign-768x50.png

9kb

6kb

37%

https://revpop.com/wp-content/uploads/2024/10/theedison-milwaukee-restaurant-branding-revpop-768x520.jpg

98kb

63kb

35%

https://revpop.com/wp-content/uploads/2025/03/the-alley-food-truck-park-branding-design-revpop-768x768.jpg

53kb

19kb

63%

https://revpop.com/wp-content/uploads/2023/03/revpop-cafe-centraal-logo-design-branding-700x700.jpg

21kb

6kb

73%

https://revpop.com/wp-content/uploads/2023/03/barrelyard-branding-revpop-milwaukee-700x700.png

128kb

23kb

82%

https://revpop.com/wp-content/uploads/2023/07/thescoot-revpop-logo-design-milwaukee-landbylabel-768x768.jpg

44kb

12kb

73%

https://revpop.com/wp-content/uploads/2023/07/theedison-milwaukee-revpop-logo-design-768x768.jpg

72kb

25kb

65%

https://revpop.com/wp-content/uploads/2023/06/beercapitol-branding-logo-design-revpop-2-768x768.jpg

65kb

15kb

77%

https://revpop.com/wp-content/uploads/2023/03/smiley-barn-branding-design-logo-revpop.jpg

48kb

16kb

66%

https://revpop.com/wp-content/uploads/2023/03/hollander-grabd-cafe-logo-design-revpop-700x700.png

29kb

9kb

70%

https://revpop.com/wp-content/uploads/2023/03/taxco-apartments-branding-revpop-700x700.png

34kb

8kb

75%

https://revpop.com/wp-content/uploads/2025/02/wilsonwarbirds-revpop-illustration-design-768x768.jpg

55kb

21kb

61%

https://revpop.com/wp-content/uploads/2023/03/revpop-harleys-branding-logo-design-700x700.jpg

32kb

14kb

57%

https://revpop.com/wp-content/uploads/2023/03/revpop-foxfire-logo-branding-1-700x700.jpg

32kb

11kb

67%

https://revpop.com/wp-content/uploads/2023/03/malteurop-branding-design-revpop-700x700.png

33kb

10kb

71%

https://revpop.com/wp-content/uploads/2023/03/thenobleman-design-branding-revpop-milwaukee-1-700x700.jpg

30kb

12kb

62%

https://revpop.com/wp-content/uploads/2023/03/1840-brewing-logo-design-revpop-700x700.png

99kb

18kb

82%

https://revpop.com/wp-content/uploads/2023/03/revpop-ivyhouse-icon-branding-700x700.jpg

17kb

3kb

84%

https://revpop.com/wp-content/uploads/2023/03/revpop-spanish-traveler-branding-logo-design-700x700.jpg

39kb

18kb

54%

https://revpop.com/wp-content/uploads/2023/03/superspeciosa-branding-revpop-700x700.png

47kb

11kb

77%

https://revpop.com/wp-content/uploads/2023/03/chiswick-branding-revpop-milwaukee-700x700.jpg

37kb

13kb

65%

https://revpop.com/wp-content/uploads/2023/04/the-cooperage-milwaukee-logo-design-revpop-700x700.jpg

34kb

12kb

63%

https://revpop.com/wp-content/uploads/2023/03/goodcity-logo-design-revpop.jpg

28kb

10kb

66%

https://revpop.com/wp-content/uploads/2024/10/apiary-revpop-branding-768x768.jpg

31kb

12kb

63%

https://revpop.com/wp-content/uploads/2024/11/peakandvalley-roofing-logo-design-revpop-768x768.jpg

31kb

10kb

68%

https://revpop.com/wp-content/uploads/2023/03/deadwax-socialsquare-6-700x700.jpg

84kb

40kb

53%

https://revpop.com/wp-content/uploads/2023/03/bensons-restaurant-group-branding-revpop-700x700.png

35kb

7kb

80%

https://revpop.com/wp-content/uploads/2024/01/hand.svg

4kb

16%

https://revpop.com/wp-content/uploads/2024/01/revpop-commercial.gif

202kb

60kb

70%

https://revpop.com/wp-content/uploads/2024/02/revpop-play.gif

958kb

98kb

90%

https://revpop.com/wp-content/uploads/2024/01/revpop-milwaukee-wisconsin-branding-design-agency.jpg

989kb

275kb

72%

https://revpop.com/wp-content/uploads/2025/05/revpop-milwaukee-branding-graphic-design-agency.jpg

531kb

103kb

80%

https://revpop.com/wp-content/uploads/2024/02/revpop-studio-team.jpg

608kb

120kb

80%

https://revpop.com/wp-content/uploads/2024/01/revpop-hireus-768x425.png

26kb

15kb

41%

https://revpop.com/wp-content/uploads/2024/10/super-volta-revpop-1.png

43kb

25kb

40%

https://revpop.com/wp-content/uploads/2025/03/the-alley-food-truck-park-revpop-branding-milwaukee.jpg

530kb

98kb

81%

https://revpop.com/wp-content/uploads/2025/03/the-alley-revpop-brewers-american-family-field.jpg

559kb

112kb

80%

https://revpop.com/wp-content/uploads/2025/03/milwaukee-interior-design-revpop.jpg

532kb

108kb

80%

https://revpop.com/wp-content/uploads/2024/01/revpop-brand-design-agency-of-record-768x701.png

92kb

52kb

43%

https://revpop.com/wp-content/uploads/2024/01/revpop-scottstarr-creative-director-designer.jpg

649kb

101kb

84%

https://revpop.com/wp-content/uploads/2024/01/revpop-hireus.png

172kb

41kb

76%

https://revpop.com/wp-content/uploads/2024/01/manifold-printery-revpop.png

25kb

13kb

46%

https://revpop.com/wp-content/uploads/2024/01/revpopco.png

26kb

15kb

43%

https://revpop.com/wp-content/uploads/2024/01/creative.png

7kb

6kb

18%

https://revpop.com/wp-content/uploads/2024/01/branding.png

8kb

6kb

20%

https://revpop.com/wp-content/uploads/2024/01/advertising.png

8kb

5kb

28%

https://revpop.com/wp-content/uploads/2024/01/copywriting.png

8kb

6kb

28%

https://revpop.com/wp-content/uploads/2024/01/websitedesign.png

6kb

5kb

24%

https://revpop.com/wp-content/uploads/2024/10/theedison-milwaukee-restaurant-branding-revpop.jpg

355kb

148kb

58%

https://revpop.com/wp-content/uploads/2025/02/wilson-warbirds-revpop-logo-design-branding.png

114kb

49kb

57%

https://revpop.com/wp-content/uploads/2025/03/the-alley-food-truck-park-branding-design-revpop.jpg

62kb

22kb

64%

https://revpop.com/wp-content/uploads/2023/03/revpop-cafe-centraal-logo-design-branding.jpg

22kb

7kb

69%

https://revpop.com/wp-content/uploads/2023/03/barrelyard-branding-revpop-milwaukee.png

89kb

34kb

61%

https://revpop.com/wp-content/uploads/2023/07/thescoot-revpop-logo-design-milwaukee-landbylabel.jpg

137kb

19kb

86%

https://revpop.com/wp-content/uploads/2023/07/theedison-milwaukee-revpop-logo-design.jpg

97kb

35kb

64%

https://revpop.com/wp-content/uploads/2023/06/beercapitol-branding-logo-design-revpop-2.jpg

157kb

18kb

88%

https://revpop.com/wp-content/uploads/2023/03/hollander-grabd-cafe-logo-design-revpop.png

21kb

12kb

45%

https://revpop.com/wp-content/uploads/2023/03/taxco-apartments-branding-revpop.png

20kb

12kb

40%

https://revpop.com/wp-content/uploads/2025/02/wilsonwarbirds-revpop-illustration-design.jpg

64kb

26kb

60%

https://revpop.com/wp-content/uploads/2023/03/revpop-harleys-branding-logo-design.jpg

43kb

18kb

60%

https://revpop.com/wp-content/uploads/2023/03/malteurop-branding-design-revpop.png

20kb

13kb

32%

https://revpop.com/wp-content/uploads/2023/03/thenobleman-design-branding-revpop-milwaukee-1.jpg

48kb

16kb

65%

https://revpop.com/wp-content/uploads/2023/03/1840-brewing-logo-design-revpop.png

50kb

26kb

48%

https://revpop.com/wp-content/uploads/2023/03/revpop-ivyhouse-icon-branding.jpg

17kb

3kb

82%

https://revpop.com/wp-content/uploads/2023/03/revpop-spanish-traveler-branding-logo-design.jpg

58kb

27kb

53%

https://revpop.com/wp-content/uploads/2023/03/superspeciosa-branding-revpop.png

30kb

16kb

48%

https://revpop.com/wp-content/uploads/2023/03/chiswick-branding-revpop-milwaukee.jpg

59kb

19kb

68%

https://revpop.com/wp-content/uploads/2023/04/the-cooperage-milwaukee-logo-design-revpop.jpg

43kb

17kb

60%

https://revpop.com/wp-content/uploads/2024/10/apiary-revpop-branding.jpg

71kb

19kb

73%

https://revpop.com/wp-content/uploads/2024/11/peakandvalley-roofing-logo-design-revpop.jpg

34kb

11kb

69%

https://revpop.com/wp-content/uploads/2023/03/deadwax-socialsquare-6.jpg

353kb

94kb

73%

https://revpop.com/wp-content/uploads/2023/03/bensons-restaurant-group-branding-revpop.png

22kb

10kb

53%

https://revpop.com/wp-content/uploads/2025/03/the-alley-logo-design-revpop.png

37kb

15kb

60%

https://revpop.com/wp-content/uploads/2024/01/revpop.png

53kb

31kb

41%

https://www.gstatic.com/recaptcha/api2/logo_48.png

2kb

1kb

40%

https://revpop.com/wp-content/uploads/2025/03/the-alley-food-truck-park-revpop-branding-milwaukee-768x432.jpg

107kb

50kb

53%

https://revpop.com/wp-content/uploads/2025/02/wilson-warbirds-revpop-logo-design-branding-768x768.png

199kb

41kb

79%

https://revpop.com/wp-content/uploads/2025/03/the-alley-logo-design-revpop-768x482.png

60kb

30kb

50%