ricklaneymarketing.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
545 KB
48 KB
91%
https://ricklaneymarketing.com/wp-content/uploads/2021/03/rick-laney-marketing-true-americana-background.jpg
330 KB
29 KB
91%
422 KB
47 KB
89%
500 KB
74 KB
85%
700 KB
117 KB
83%
438 KB
100 KB
77%
https://ricklaneymarketing.com/wp-content/uploads/2020/07/rick-laney-marketing-aaf-addy-award-winner-480x230.png
28 KB
10 KB
64%
47 KB
17 KB
63%
https://ricklaneymarketing.com/wp-content/uploads/2022/01/rick-laney-marketing-logo-shadow-480x208.png
77 KB
29 KB
63%
60 KB
28 KB
54%
10 KB
5 KB
50%
https://ricklaneymarketing.com/wp-content/uploads/2025/02/rick-laney-marketing-growers-of-companies-and-brands-new-480x232.png
49 KB
25 KB
47%