wearecunninglygood.com September 1, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
99 KB
5 KB
95%
1,252 KB
92 KB
93%
153 KB
12 KB
92%
158 KB
13 KB
92%
91 KB
9 KB
90%
185 KB
18 KB
90%
142 KB
14 KB
90%
255 KB
27 KB
89%
https://www.wearecunninglygood.com/wp-content/uploads/2021/08/eai_ec190921_JK-029-scaled-e1633345051800-495x400.jpg
224 KB
26 KB
89%
https://www.wearecunninglygood.com/wp-content/uploads/2025/02/Xcite-Annual-Review-Mock-Ups-01-1-495x400.jpg
259 KB
30 KB
88%
292 KB
35 KB
88%
188 KB
25 KB
87%
https://www.wearecunninglygood.com/wp-content/uploads/2023/05/TayOsteopathy-Logo-Case-Study_TO-Rev-Background-495x400.png
32 KB
8 KB
75%
https://www.wearecunninglygood.com/wp-content/uploads/2021/08/CG_Websites_Logo_2021_Websites-685x705.png
29 KB
9 KB
67%
28 KB
10 KB
65%
28 KB
11 KB
60%
https://www.wearecunninglygood.com/wp-content/uploads/2021/08/CG_Comms_Logo_2021_Communications-685x705.png
30 KB
13 KB
59%
https://www.wearecunninglygood.com/wp-content/uploads/2021/08/CG_Strategy_Logo_2021_Strategy-768x791.png.webp
22 KB
10 KB
54%
https://www.wearecunninglygood.com/wp-content/uploads/2023/11/12211_CIPR_PRide_2023_Winners_Assets_Email_Signatures_750x90_v1-705x85.jpg.webp
12 KB
6 KB
48%
https://www.wearecunninglygood.com/wp-content/plugins/wp-logo-showcase/assets/images/ajax-loader.gif
4 KB
2 KB
47%
19 KB
10 KB
46%
3 KB
2 KB
41%
4 KB
3 KB
26%
944 bytes
716 bytes
24%
5 KB
4 KB
20%