zimmerman.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://zagencydev.wpengine.com/wp-content/uploads/2023/06/services-and-contact-us-background-image-smaller.jpg
207 KB
6 KB
97%
252 KB
47 KB
81%
https://cdn.cookielaw.org/logos/c0a325be-6f68-46be-a0de-e4a750890f7d/01917a95-2cf8-7698-a76a-7d394d12f460/1edcc65d-874d-4b1a-9052-45ba2e7780e3/TZA-logo.png
8 KB
2 KB
77%
144 KB
40 KB
72%
44 KB
13 KB
70%
43 KB
14 KB
69%
52 KB
19 KB
64%
12 KB
10 KB
15%
651 bytes
553 bytes
15%
5 KB
4 KB
15%