advp.com January 27, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
249 KB
32 KB
87%
212 KB
37 KB
82%
194 KB
40 KB
79%
https://www.advp.com/wp-content/themes/wordpress-bootstrap-master/img/daily_record-award-logo-2018.png.webp
55 KB
13 KB
77%
156 KB
45 KB
71%
144 KB
43 KB
70%
https://www.advp.com/wp-content/themes/wordpress-bootstrap-master/img/md_baltimore_mobile-app-development_20231.png
35 KB
11 KB
68%
https://www.advp.com/wp-content/themes/wordpress-bootstrap-master/img/excellence-in-e-business-awards-logo.png
30 KB
11 KB
64%
6 KB
2 KB
60%
26 KB
11 KB
57%
5 KB
2 KB
57%
76 KB
33 KB
57%
https://www.advp.com/wp-content/plugins/wp-business-reviews/assets/dist/images/placeholder-reviewer.png
3 KB
1 KB
56%
7 KB
3 KB
56%
59 KB
26 KB
56%
https://www.advp.com/wp-content/themes/wordpress-bootstrap-master/img/von-paris-moving-and-storage-logo.png
4 KB
2 KB
49%
https://www.advp.com/wp-content/themes/wordpress-bootstrap-master/img/50-Most-Admired-Companies-of-the-Year-2017-Award-logo.jpg.webp
20 KB
10 KB
49%
1 KB
763 bytes
46%
2 KB
947 bytes
41%
4 KB
2 KB
38%
3 KB
2 KB
32%
2 KB
1 KB
32%
2 KB
1 KB
26%
https://www.advp.com/wp-content/plugins/wp-business-reviews/assets/dist/images/sprite-google-places.png
2 KB
2 KB
21%
10 KB
9 KB
16%
3 KB
2 KB
16%
80 KB
67 KB
15%
33 KB
28 KB
15%