https://appeal.digital

You could reduce your image weight by around: 1,180kb (56%)

Analysis date: May 27, 2025

Assessment

Appeal Digital, a Bristol-based WordPress agency, could streamline its online presence with PicPerf's image optimization services. Catering to B2B clients with custom WordPress, WooCommerce, and software solutions, Appeal Digital would benefit from enhanced SEO and faster load times.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://appeal.digital/app/uploads/2024/10/Play-button.svg
834b
547b
34%
https://appeal.digital/app/uploads/2025/02/Appeal-iPhone-Mockup.jpg
347kb
77.9kb
77%
https://appeal.digital/app/uploads/2024/10/b2b-lead-generating-website.svg
1.4kb
1.01kb
28%
https://appeal.digital/app/uploads/2024/10/Appeal-Icons_Enterprise-Wordpress.svg
1.17kb
895b
23%
https://appeal.digital/app/uploads/2024/10/Appeal-Icons_B2b-ecommerce.svg
685b
536b
22%
https://appeal.digital/app/uploads/2024/10/Appeal-Icons_Support-Optimisation.svg
1.1kb
873b
21%
https://appeal.digital/app/uploads/2025/01/Automotive-Vehicle-Testing-WordPress-CaseStudy.jpg
186kb
57kb
69%
https://appeal.digital/app/uploads/2024/11/cmtia-insurance-software-project-iphone-16pro-760x840.jpg
76.7kb
31.5kb
59%
https://appeal.digital/app/uploads/2024/11/Board-Image-3-760x840.jpg
136kb
70.1kb
48%
https://appeal.digital/app/uploads/2024/10/video-thumbnail-uk-lintels-testimonial-760x840.jpg
118kb
46.1kb
61%
https://appeal.digital/app/uploads/2023/03/new-20230120appealdigitalorigins-77_optimized-760x840.jpg
83.6kb
33.4kb
60%
https://appeal.digital/app/uploads/2022/04/ac-drive-website-760x840.jpg
87.2kb
42.4kb
51%
https://appeal.digital/app/uploads/2024/10/Appeal_Digital_Favicon_White-2.svg
1.2kb
877b
27%
https://appeal.digital/app/uploads/2024/10/the-letting-game.svg
147kb
125kb
15%
https://appeal.digital/app/uploads/2024/11/Origin-Workspace-Logo.svg
13.9kb
11.7kb
16%
https://appeal.digital/app/uploads/2024/10/uklintels.svg
14.1kb
11.9kb
16%
https://appeal.digital/app/uploads/2024/10/defra.svg
177kb
151kb
15%
https://appeal.digital/app/uploads/2024/10/Michelmores-Logo.svg
15.2kb
12.9kb
15%
https://appeal.digital/app/uploads/2024/10/AB-Dynamics-Logo.svg
4.8kb
4.07kb
15%
https://appeal.digital/app/uploads/2024/10/Kerv-Logo.svg
2.25kb
1.9kb
15%
https://appeal.digital/app/uploads/2024/10/Roboyo-Logo.svg
2.43kb
2.05kb
15%
https://appeal.digital/app/uploads/2024/10/Logo-Croft-1.svg
4.51kb
3.79kb
16%
https://appeal.digital/app/uploads/2024/10/BCI-Logo.svg
14.1kb
12kb
15%
https://appeal.digital/app/uploads/2024/10/Hayes-Parsons-Logo.svg
11.2kb
9.33kb
16%
https://appeal.digital/app/uploads/2024/11/RelyOn.svg
1.68kb
1.42kb
15%
https://appeal.digital/app/uploads/2017/11/MA-Whitepaper-Guide-Mockup-e1737018009953.jpg
157kb
28.3kb
82%
https://appeal.digital/app/uploads/2024/11/chat-gpt-search-seo.jpg
103kb
32.1kb
69%
https://appeal.digital/app/uploads/2025/01/a-b-letter-boxes-newsletter.jpg
321kb
94.9kb
70%
https://appeal.digital/app/themes/appeal2021/images/logos/footer-logo.png
4.39kb
2.58kb
41%
https://appeal.digital/app/uploads/2024/10/linkedin-1.svg
31.9kb
27kb
15%
https://appeal.digital/app/uploads/2024/10/instagram-1.svg
26.5kb
22.4kb
15%
https://appeal.digital/app/uploads/2021/02/openocean-1.png
3.76kb
2.59kb
31%
https://appeal.digital/app/uploads/2024/11/BusinessWest-Chamber-Member-Logo.svg
8.86kb
7.4kb
16%