https://appeal.digital

You could reduce your image weight by around: 1,179.484kb (56%)

Analysis date: May 27, 2025

Assessment

Appeal Digital, a Bristol-based WordPress agency, could streamline its online presence with PicPerf's image optimization services. Catering to B2B clients with custom WordPress, WooCommerce, and software solutions, Appeal Digital would benefit from enhanced SEO and faster load times.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://appeal.digital/app/uploads/2024/10/Play-button.svg
834b
546.55b
34%
https://appeal.digital/app/uploads/2025/02/Appeal-iPhone-Mockup.jpg
347.1kb
77.887kb
77%
https://appeal.digital/app/uploads/2024/10/b2b-lead-generating-website.svg
1.403kb
1.014kb
28%
https://appeal.digital/app/uploads/2024/10/Appeal-Icons_Enterprise-Wordpress.svg
1.166kb
895.05b
23%
https://appeal.digital/app/uploads/2024/10/Appeal-Icons_B2b-ecommerce.svg
685b
536.35b
22%
https://appeal.digital/app/uploads/2024/10/Appeal-Icons_Support-Optimisation.svg
1.104kb
872.95b
21%
https://appeal.digital/app/uploads/2025/01/Automotive-Vehicle-Testing-WordPress-CaseStudy.jpg
186.078kb
56.96kb
69%
https://appeal.digital/app/uploads/2024/11/cmtia-insurance-software-project-iphone-16pro-760x840.jpg
76.715kb
31.498kb
59%
https://appeal.digital/app/uploads/2024/11/Board-Image-3-760x840.jpg
136.232kb
70.106kb
48%
https://appeal.digital/app/uploads/2024/10/video-thumbnail-uk-lintels-testimonial-760x840.jpg
118.103kb
46.056kb
61%
https://appeal.digital/app/uploads/2023/03/new-20230120appealdigitalorigins-77_optimized-760x840.jpg
83.587kb
33.369kb
60%
https://appeal.digital/app/uploads/2022/04/ac-drive-website-760x840.jpg
87.247kb
42.408kb
51%
https://appeal.digital/app/uploads/2024/10/Appeal_Digital_Favicon_White-2.svg
1.201kb
877.2b
27%
https://appeal.digital/app/uploads/2024/10/the-letting-game.svg
147.041kb
124.863kb
15%
https://appeal.digital/app/uploads/2024/11/Origin-Workspace-Logo.svg
13.932kb
11.733kb
16%
https://appeal.digital/app/uploads/2024/10/uklintels.svg
14.122kb
11.897kb
16%
https://appeal.digital/app/uploads/2024/10/defra.svg
177.413kb
150.57kb
15%
https://appeal.digital/app/uploads/2024/10/Michelmores-Logo.svg
15.191kb
12.883kb
15%
https://appeal.digital/app/uploads/2024/10/AB-Dynamics-Logo.svg
4.801kb
4.074kb
15%
https://appeal.digital/app/uploads/2024/10/Kerv-Logo.svg
2.249kb
1.905kb
15%
https://appeal.digital/app/uploads/2024/10/Roboyo-Logo.svg
2.425kb
2.054kb
15%
https://appeal.digital/app/uploads/2024/10/Logo-Croft-1.svg
4.513kb
3.787kb
16%
https://appeal.digital/app/uploads/2024/10/BCI-Logo.svg
14.101kb
11.979kb
15%
https://appeal.digital/app/uploads/2024/10/Hayes-Parsons-Logo.svg
11.18kb
9.326kb
16%
https://appeal.digital/app/uploads/2024/11/RelyOn.svg
1.682kb
1.423kb
15%
https://appeal.digital/app/uploads/2017/11/MA-Whitepaper-Guide-Mockup-e1737018009953.jpg
156.534kb
28.334kb
82%
https://appeal.digital/app/uploads/2024/11/chat-gpt-search-seo.jpg
102.74kb
32.147kb
69%
https://appeal.digital/app/uploads/2025/01/a-b-letter-boxes-newsletter.jpg
321.483kb
94.884kb
70%
https://appeal.digital/app/themes/appeal2021/images/logos/footer-logo.png
4.393kb
2.582kb
41%
https://appeal.digital/app/uploads/2024/10/linkedin-1.svg
31.902kb
26.962kb
15%
https://appeal.digital/app/uploads/2024/10/instagram-1.svg
26.492kb
22.364kb
15%
https://appeal.digital/app/uploads/2021/02/openocean-1.png
3.764kb
2.593kb
31%
https://appeal.digital/app/uploads/2024/11/BusinessWest-Chamber-Member-Logo.svg
8.86kb
7.401kb
16%