caledonianmarketing.co.uk September 1, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/11062b_40811fcc9cac4a5bbfb0d93aaa94d70df000.jpg/v1/fill/w_288,h_162,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_40811fcc9cac4a5bbfb0d93aaa94d70df000.jpg
2 KB
786 bytes
51%
https://static.wixstatic.com/media/11062b_40811fcc9cac4a5bbfb0d93aaa94d70df000.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_40811fcc9cac4a5bbfb0d93aaa94d70df000.jpg
6 KB
3 KB
51%
https://static.wixstatic.com/media/12b0b1_4b136c7845b844de9cd9662ba3530848~mv2.png/v1/fill/w_124,h_124,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Logo_new(d).png
5 KB
2 KB
50%
https://static.wixstatic.com/media/11062b_e1117f9a7a1741ef955a84836121c4ad~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_e1117f9a7a1741ef955a84836121c4ad~mv2.png
993 bytes
636 bytes
36%
https://static.wixstatic.com/media/11062b_94a6580a67244d17a4dc923b54b99fb4~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_94a6580a67244d17a4dc923b54b99fb4~mv2.png
1 KB
657 bytes
35%
https://static.wixstatic.com/media/11062b_2381e8a6e7444f4f902e7b649aa3f0ac~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_2381e8a6e7444f4f902e7b649aa3f0ac~mv2.png
1 KB
751 bytes
33%
https://static.wixstatic.com/media/11062b_55e4be1e75564866b6c28290f9a9d271~mv2.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_55e4be1e75564866b6c28290f9a9d271~mv2.png
1 KB
838 bytes
31%