calipermarketing.com November 4, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/7e6dfd_f22ac2f99c6942389cba41e7832274a0~mv2.jpg/v1/fill/w_980,h_411,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7e6dfd_f22ac2f99c6942389cba41e7832274a0~mv2.jpg
13 KB
4 KB
72%
https://static.wixstatic.com/media/7e6dfd_f22ac2f99c6942389cba41e7832274a0~mv2.jpg/v1/fill/w_92,h_62,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/7e6dfd_f22ac2f99c6942389cba41e7832274a0~mv2.jpg
708 bytes
243 bytes
66%
https://static.wixstatic.com/media/7e6dfd_61520294b1b845729cd1e86a0538b5c2~mv2.png/v1/fill/w_699,h_394,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/DigitalAdCreative_Dark.png
8 KB
3 KB
64%
https://static.wixstatic.com/media/7e6dfd_0afb134d6e81493eb44bf1cf02b06fbb~mv2.png/v1/crop/x_0,y_0,w_493,h_692/fill/w_270,h_379,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/GoogleSearch.png
17 KB
8 KB
53%
https://static.wixstatic.com/media/7e6dfd_7df2e5b272d34cfa8fc10cfe14166025~mv2.png/v1/fill/w_699,h_394,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CustomLandingPagesWhatsForDinner.png
19 KB
9 KB
52%
https://static.wixstatic.com/media/7e6dfd_a215897f3504449f81d86d094a5b3321~mv2.png/v1/fill/w_106,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CaliperMarketing_Logo_White_Outlines.png
3 KB
1 KB
52%
https://static.wixstatic.com/media/7e6dfd_17f7f68c5c8149638d3ceb4f9ccdfd45~mv2.png/v1/fill/w_600,h_291,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ReportingDashboards.png
26 KB
12 KB
52%
https://static.wixstatic.com/media/7e6dfd_48d5c4d7cbe1442094bcb0c5707343d6~mv2.png/v1/crop/x_0,y_0,w_493,h_692/fill/w_270,h_379,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/DisplayAd.png
18 KB
9 KB
52%
https://static.wixstatic.com/media/11062b_a63acb5f181a427e872102c644ee49fa~mv2.jpg/v1/fill/w_980,h_789,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_a63acb5f181a427e872102c644ee49fa~mv2.jpg
73 KB
35 KB
52%
https://static.wixstatic.com/media/7e6dfd_38dea7e2b1124e09bbd7a18afcc43086~mv2.png/v1/crop/x_0,y_0,w_493,h_692/fill/w_270,h_379,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/VideoAd.png
18 KB
9 KB
52%
https://static.wixstatic.com/media/7e6dfd_9751306cbf3445fe81e03b028e7904cb~mv2.png/v1/fill/w_74,h_83,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/static1_squarespace.png
3 KB
1 KB
51%
https://static.wixstatic.com/media/7e6dfd_98849b54df47438182ae415df62daafc~mv2.png/v1/crop/x_0,y_0,w_493,h_692/fill/w_270,h_379,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/SocialAd.png
24 KB
12 KB
49%
https://static.wixstatic.com/media/7e6dfd_6c2c3c462d0244d38a088f4c2f2c4574~mv2.png/v1/fill/w_154,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Save-a-Lot-logo-SMALL-2.png
3 KB
2 KB
48%
https://static.wixstatic.com/media/11062b_a63acb5f181a427e872102c644ee49fa~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_a63acb5f181a427e872102c644ee49fa~mv2.jpg
2 KB
899 bytes
48%
https://static.wixstatic.com/media/7e6dfd_2b159356020b4739bdf604c283f167a1~mv2.png/v1/fill/w_32,h_32,q_85,usm_0.66_1.00_0.01/7e6dfd_2b159356020b4739bdf604c283f167a1~mv2.png
2 KB
935 bytes
47%
https://static.wixstatic.com/media/7e6dfd_6397e85020334baf8a0854daa57d3c68~mv2.png/v1/crop/x_0,y_0,w_493,h_692/fill/w_270,h_379,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/LocalAd.png
18 KB
10 KB
46%
https://static.wixstatic.com/media/7e6dfd_8b7698c235f7456d89f2d5f6bab670df~mv2.png/v1/fill/w_147,h_38,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/giniapps.png
3 KB
2 KB
46%
https://static.wixstatic.com/media/7e6dfd_6f4981d5c9a94eaea2c5f8837e17ee07~mv2.png/v1/fill/w_152,h_66,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CaliperMarketing_Logo_Black_Outlines.png
7 KB
4 KB
45%
https://static.wixstatic.com/media/7e6dfd_ec4aa41f5aa5497184b0bccf85a577fd~mv2.png/v1/fill/w_156,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/duke-nursing-logo.png
4 KB
2 KB
45%
https://static.wixstatic.com/media/7e6dfd_ecce8a8f56984a4791639b85002b406f~mv2.png/v1/fill/w_119,h_39,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Prairie-Ridge-Logo_Tagline.png
3 KB
2 KB
43%
https://static.wixstatic.com/media/7e6dfd_f46561052a2d4e31892af8a7dc126b39~mv2.png/v1/fill/w_149,h_28,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/mvmnt_logo.png
2 KB
1 KB
43%