craftimpact.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.craftimpact.com/hubfs/work-blog_case-studies/Burney_Wealth_Management/BWM-case-study.png
2,535 KB
61 KB
98%
https://www.craftimpact.com/hubfs/financial-advisors-landing-page/adam-headshot-circle%20%281%29.png
123 KB
8 KB
94%
51 KB
7 KB
86%
41 KB
10 KB
75%
45 KB
12 KB
73%
115 KB
31 KB
73%
51 KB
20 KB
61%
https://sidebar.bugherd.com/assets/bh_logo_short-1d6af89eca7e694074a6e0bd9201111a89f1683346b813c99cd5b395cf7d7e23.png
2 KB
894 bytes
60%
66 KB
27 KB
60%
100 KB
41 KB
59%
106 KB
51 KB
52%
7 KB
3 KB
52%
53 KB
36 KB
32%
3 KB
2 KB
30%
3 KB
2 KB
27%
2 KB
1 KB
25%
28 KB
21 KB
25%
3 KB
2 KB
24%
2 KB
1 KB
23%
1 KB
807 bytes
23%
1 KB
972 bytes
22%
1 KB
890 bytes
21%
483 bytes
381 bytes
21%
5 KB
4 KB
21%
5 KB
4 KB
21%
14 KB
11 KB
20%
https://www.craftimpact.com/hs-fs/hubfs/work-blog_case-studies/Burney_Wealth_Management/Branding_FullLogo-1.png?width=270&height=115&name=Branding_FullLogo-1.png
9 KB
7 KB
20%
2 KB
2 KB
18%
32 KB
26 KB
17%
19 KB
16 KB
16%
443 bytes
376 bytes
15%
613 bytes
520 bytes
15%
4 KB
4 KB
15%
3 KB
2 KB
15%