You could reduce your image weight by around: 3,015 KB (88%)

Analysis date: July 16, 2025

Assessment

Craft Impact, a strategic marketing firm, could elevate its online presence through PicPerf's services. Offering a comprehensive approach to aligning marketing with business goals, PicPerf would streamline Craft Impact's website performance and SEO rankings.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Image

Original Size

Optimized Size

Savings

https://www.craftimpact.com/hubfs/2023-theme/svg/logo-ci-blue.svg

5 KB

4 KB

21%

https://www.craftimpact.com/hubfs/2023-theme/svg/icon_plus.svg

443 bytes

376 bytes

15%

https://www.craftimpact.com/hubfs/2023-theme/clouds.png

14 KB

11 KB

20%

https://www.craftimpact.com/hubfs/2023-theme/svg/icon_arrow_right.svg

483 bytes

381 bytes

21%

https://www.craftimpact.com/hubfs/2023-theme/stars.svg

3 KB

2 KB

27%

https://www.craftimpact.com/hubfs/2023-theme/chat-boxes.png

28 KB

21 KB

25%

https://www.craftimpact.com/hubfs/2023-theme/svg/ci_logo_white.svg

5 KB

4 KB

21%

https://www.craftimpact.com/hubfs/2023-theme/svg/foot_linked.svg

613 bytes

520 bytes

15%

https://www.craftimpact.com/hubfs/2023-theme/svg/badges.png

7 KB

3 KB

52%

https://sidebar.bugherd.com/assets/bh_logo_short-1d6af89eca7e694074a6e0bd9201111a89f1683346b813c99cd5b395cf7d7e23.png

2 KB

894 bytes

60%

https://www.craftimpact.com/hs-fs/hubfs/2023-theme/money.png?width=450&height=428&name=money.png

32 KB

26 KB

17%

https://www.craftimpact.com/hubfs/work-blog_case-studies/Burney_Wealth_Management/BWM-case-study.png

2,535 KB

61 KB

98%

https://1610978.fs1.hubspotusercontent-na1.net/hubfs/1610978/2023-theme/money_slash.png

3 KB

2 KB

24%

https://www.craftimpact.com/hubfs/mapw_cs.jpg

100 KB

41 KB

59%

https://www.craftimpact.com/hubfs/cwm_cs.jpg

106 KB

51 KB

52%

https://www.craftimpact.com/hubfs/amg_cs2.jpg

66 KB

27 KB

60%

https://www.craftimpact.com/hubfs/financial-advisors-landing-page/erica-arroyo-headshot-round.png

115 KB

31 KB

73%

https://www.craftimpact.com/hubfs/financial-advisors-landing-page/adam-headshot-circle%20%281%29.png

123 KB

8 KB

94%

https://www.craftimpact.com/hubfs/joel2.jpeg

53 KB

36 KB

32%

https://www.craftimpact.com/hubfs/Theme/ben-cohen-headshot-square.jpg

51 KB

20 KB

61%

https://www.craftimpact.com/hubfs/Raving%20Fans/keri_higgins_bigelow.jpg

3 KB

2 KB

30%

https://www.craftimpact.com/hubfs/2023-theme/financial-advisors-1-5.png

41 KB

10 KB

75%

https://www.craftimpact.com/hubfs/2023-theme/professional-services-1-5.png

51 KB

7 KB

86%

https://www.craftimpact.com/hubfs/2023-theme/product-manufacturers-1-5.png

45 KB

12 KB

73%

https://www.craftimpact.com/hubfs/2023-theme/svg/icon-target.svg

1 KB

890 bytes

21%

https://www.craftimpact.com/hubfs/2023-theme/svg/icon-rocket.svg

1 KB

972 bytes

22%

https://www.craftimpact.com/hubfs/2023-theme/svg/icon-anouncement.svg

1 KB

807 bytes

23%

https://www.craftimpact.com/hubfs/2023-theme/svg/icon-employee-network.svg

2 KB

1 KB

23%

https://www.craftimpact.com/hubfs/2023-theme/svg/icon-money-management.svg

2 KB

18%

https://www.craftimpact.com/hubfs/2023-theme/svg/icon-hang-loose.svg

2 KB

1 KB

25%

https://www.craftimpact.com/hs-fs/hubfs/work-blog_case-studies/Burney_Wealth_Management/Branding_FullLogo-1.png?width=270&height=115&name=Branding_FullLogo-1.png

9 KB

7 KB

20%

https://www.craftimpact.com/hubfs/ma_logo.svg

3 KB

2 KB

15%

https://www.craftimpact.com/hubfs/cwm_logo_main.svg

19 KB

16 KB

16%

https://www.craftimpact.com/hubfs/AMG_cs.svg

4 KB

15%