http://www.craftimpact.com

You could reduce your image weight by around: 3,015 KB (88%)

Analysis date: July 16, 2025

Assessment

Craft Impact, a strategic marketing firm, could elevate its online presence through PicPerf's services. Offering a comprehensive approach to aligning marketing with business goals, PicPerf would streamline Craft Impact's website performance and SEO rankings.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://www.craftimpact.com/hubfs/2023-theme/svg/logo-ci-blue.svg
5 KB
4 KB
21%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon_plus.svg
443 bytes
376 bytes
15%
https://www.craftimpact.com/hubfs/2023-theme/clouds.png
14 KB
11 KB
20%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon_arrow_right.svg
483 bytes
381 bytes
21%
https://www.craftimpact.com/hubfs/2023-theme/stars.svg
3 KB
2 KB
27%
https://www.craftimpact.com/hubfs/2023-theme/chat-boxes.png
28 KB
21 KB
25%
https://www.craftimpact.com/hubfs/2023-theme/svg/ci_logo_white.svg
5 KB
4 KB
21%
https://www.craftimpact.com/hubfs/2023-theme/svg/foot_linked.svg
613 bytes
520 bytes
15%
https://www.craftimpact.com/hubfs/2023-theme/svg/badges.png
7 KB
3 KB
52%
https://sidebar.bugherd.com/assets/bh_logo_short-1d6af89eca7e694074a6e0bd9201111a89f1683346b813c99cd5b395cf7d7e23.png
2 KB
894 bytes
60%
https://www.craftimpact.com/hs-fs/hubfs/2023-theme/money.png?width=450&height=428&name=money.png
32 KB
26 KB
17%
https://www.craftimpact.com/hubfs/work-blog_case-studies/Burney_Wealth_Management/BWM-case-study.png
2,535 KB
61 KB
98%
https://1610978.fs1.hubspotusercontent-na1.net/hubfs/1610978/2023-theme/money_slash.png
3 KB
2 KB
24%
https://www.craftimpact.com/hubfs/mapw_cs.jpg
100 KB
41 KB
59%
https://www.craftimpact.com/hubfs/cwm_cs.jpg
106 KB
51 KB
52%
https://www.craftimpact.com/hubfs/amg_cs2.jpg
66 KB
27 KB
60%
https://www.craftimpact.com/hubfs/financial-advisors-landing-page/erica-arroyo-headshot-round.png
115 KB
31 KB
73%
https://www.craftimpact.com/hubfs/financial-advisors-landing-page/adam-headshot-circle%20%281%29.png
123 KB
8 KB
94%
https://www.craftimpact.com/hubfs/joel2.jpeg
53 KB
36 KB
32%
https://www.craftimpact.com/hubfs/Theme/ben-cohen-headshot-square.jpg
51 KB
20 KB
61%
https://www.craftimpact.com/hubfs/Raving%20Fans/keri_higgins_bigelow.jpg
3 KB
2 KB
30%
https://www.craftimpact.com/hubfs/2023-theme/financial-advisors-1-5.png
41 KB
10 KB
75%
https://www.craftimpact.com/hubfs/2023-theme/professional-services-1-5.png
51 KB
7 KB
86%
https://www.craftimpact.com/hubfs/2023-theme/product-manufacturers-1-5.png
45 KB
12 KB
73%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-target.svg
1 KB
890 bytes
21%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-rocket.svg
1 KB
972 bytes
22%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-anouncement.svg
1 KB
807 bytes
23%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-employee-network.svg
2 KB
1 KB
23%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-money-management.svg
2 KB
2 KB
18%
https://www.craftimpact.com/hubfs/2023-theme/svg/icon-hang-loose.svg
2 KB
1 KB
25%
https://www.craftimpact.com/hs-fs/hubfs/work-blog_case-studies/Burney_Wealth_Management/Branding_FullLogo-1.png?width=270&height=115&name=Branding_FullLogo-1.png
9 KB
7 KB
20%
https://www.craftimpact.com/hubfs/ma_logo.svg
3 KB
2 KB
15%
https://www.craftimpact.com/hubfs/cwm_logo_main.svg
19 KB
16 KB
16%
https://www.craftimpact.com/hubfs/AMG_cs.svg
4 KB
4 KB
15%