You could reduce your image weight by around: 129kb (56%)

Analysis date: July 1, 2025

Assessment

Cyclone Social, a digital marketing agency, could streamline its online presence with PicPerf. By optimizing the website's images, PicPerf would bolster SEO rankings, enhance user experience, and facilitate higher conversion rates for this fast-paced marketing firm.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Image

Original Size

Optimized Size

Savings

https://static.wixstatic.com/media/a97406_3b98042e8cdc4b3b8370adf5779a912a~mv2.png/v1/fill/w_69,h_61,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Emblem.png

2kb

1kb

40%

https://static.wixstatic.com/media/a97406_cb9e4296e57b4a51bc983edb7b53d5f3f000.jpg/v1/fill/w_187,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a97406_cb9e4296e57b4a51bc983edb7b53d5f3f000.jpg

3kb

1kb

46%

https://static.wixstatic.com/media/a97406_2e8e7dbf28e84e2888a00e5001a3a70c~mv2.png/v1/fill/w_250,h_245,al_c,q_85,enc_avif,quality_auto/home12_figure3.png

2kb

1kb

46%

https://static.wixstatic.com/media/a97406_8011e792a6a84c4fb95a1d26394ae6cdf000.jpg/v1/fill/w_64,h_114,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a97406_8011e792a6a84c4fb95a1d26394ae6cdf000.jpg

981b

459b

53%

https://static.wixstatic.com/media/a97406_b4bb2cc77ec344dcbcca537d823dd321~mv2.jpg/v1/fill/w_147,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a97406_b4bb2cc77ec344dcbcca537d823dd321~mv2.jpg

581b

111b

81%

https://static.wixstatic.com/media/a97406_9454f73f808247a9af93e0091ad8fc44f000.jpg/v1/fill/w_98,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a97406_9454f73f808247a9af93e0091ad8fc44f000.jpg

727b

230b

68%

https://static.wixstatic.com/media/a97406_b4bb2cc77ec344dcbcca537d823dd321~mv2.jpg/v1/fill/w_121,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a97406_b4bb2cc77ec344dcbcca537d823dd321~mv2.jpg

528b

88b

83%

https://static.wixstatic.com/media/a97406_1db26b661c38478fb653c78beb172537~mv2.png/v1/fill/w_65,h_65,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/Awards%20Cyclone%20Social.png

1kb

729b

35%

https://static.wixstatic.com/media/a97406_cbf4740c96284fafa82cf8c9ab31f9b6~mv2.png/v1/fill/w_62,h_57,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/yahoo-2020-copy-300x276.png

1kb

724b

36%

https://static.wixstatic.com/media/a97406_0016a11512e04fdc95ef5bd395fa9992~mv2.png/v1/fill/w_66,h_57,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/powderkeg-copy-300x260.png

1kb

865b

35%

https://static.wixstatic.com/media/a97406_d33c56f132474d64a701807193b60906~mv2.png/v1/fill/w_58,h_63,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/grey-bg_edited.png

905b

605b

33%

https://static.wixstatic.com/media/a97406_79c7bbdcbdec422282750770a81988dc~mv2.png/v1/fill/w_75,h_154,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Mobile%20Phone%20Cyclone%20Social.png

1kb

816b

41%

https://static.wixstatic.com/media/a97406_cb9e4296e57b4a51bc983edb7b53d5f3f000.jpg/v1/fill/w_980,h_701,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/a97406_cb9e4296e57b4a51bc983edb7b53d5f3f000.jpg

39kb

17kb

56%

https://static.wixstatic.com/media/a97406_1db26b661c38478fb653c78beb172537~mv2.png/v1/fill/w_66,h_65,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Awards%20Cyclone%20Social.png

4kb

2kb

40%

https://static.wixstatic.com/media/a97406_cbf4740c96284fafa82cf8c9ab31f9b6~mv2.png/v1/fill/w_63,h_57,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/yahoo-2020-copy-300x276.png

2kb

1kb

38%

https://static.wixstatic.com/media/a97406_0016a11512e04fdc95ef5bd395fa9992~mv2.png/v1/fill/w_68,h_57,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/powderkeg-copy-300x260.png

3kb

2kb

37%

https://static.wixstatic.com/media/a97406_d33c56f132474d64a701807193b60906~mv2.png/v1/fill/w_582,h_635,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/grey-bg_edited.png

9kb

4kb

60%

https://static.wixstatic.com/media/a97406_79c7bbdcbdec422282750770a81988dc~mv2.png/v1/fill/w_300,h_616,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Mobile%20Phone%20Cyclone%20Social.png

10kb

4kb

57%

https://static.wixstatic.com/media/a97406_8011e792a6a84c4fb95a1d26394ae6cdf000.jpg/v1/fill/w_272,h_455,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/a97406_8011e792a6a84c4fb95a1d26394ae6cdf000.jpg

5kb

2kb

58%

https://static.wixstatic.com/media/a97406_b4bb2cc77ec344dcbcca537d823dd321~mv2.jpg/v1/fill/w_980,h_726,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a97406_b4bb2cc77ec344dcbcca537d823dd321~mv2.jpg

25kb

7kb

70%

https://static.wixstatic.com/media/a97406_094eee32e64b427da4bc09c567e40ffe~mv2.png/v1/fill/w_40,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a97406_094eee32e64b427da4bc09c567e40ffe~mv2.png

906b

604b

33%

https://static.wixstatic.com/media/a97406_5f6e1f94e12c4b738ab1dd3407b168b9~mv2.png/v1/fill/w_39,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a97406_5f6e1f94e12c4b738ab1dd3407b168b9~mv2.png

1kb

794b

27%

https://static.wixstatic.com/media/a97406_404fe25167794d539685e896f7e53d05~mv2.png/v1/fill/w_40,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a97406_404fe25167794d539685e896f7e53d05~mv2.png

882b

601b

32%

https://static.wixstatic.com/media/a97406_633560cdc4074e58a144f36b66b7c3ec~mv2.png/v1/fill/w_39,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a97406_633560cdc4074e58a144f36b66b7c3ec~mv2.png

762b

536b

30%

https://static.wixstatic.com/media/a97406_72d8bd0ab1ac46dfbb87c590beae6ef1~mv2.png/v1/fill/w_40,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a97406_72d8bd0ab1ac46dfbb87c590beae6ef1~mv2.png

861b

606b

30%

https://static.wixstatic.com/media/a97406_9454f73f808247a9af93e0091ad8fc44f000.jpg/v1/fill/w_547,h_535,al_c,q_80,usm_0.33_1.00_0.00,enc_avif,quality_auto/a97406_9454f73f808247a9af93e0091ad8fc44f000.jpg

3kb

1kb

56%

https://static.wixstatic.com/media/a97406_143e7252c5bc4da797953fc7e0e112dd~mv2.png/v1/fill/w_40,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/22%20like.png

851b

589b

31%

https://static.wixstatic.com/media/a97406_6139257ae45447eea3869610e7e83ab5~mv2.png/v1/fill/w_39,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/24%20bar%20chart.png

780b

553b

29%

https://static.wixstatic.com/media/a97406_2765fa1dc8484544b7677964c754bad8~mv2.png/v1/fill/w_40,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/6%20meeting.png

1kb

705b

29%

https://static.wixstatic.com/media/a97406_8986dc01f2314194839e7c71f747cec6~mv2.png/v1/fill/w_39,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/2%20user.png

916b

621b

32%

https://static.wixstatic.com/media/a97406_fe8056c36d5140f19a6ed727236cb377~mv2.png/v1/fill/w_594,h_594,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/andrew-lamping.png

30kb

9kb

69%

https://static.wixstatic.com/media/a97406_f17c11a877d04db6be39ea709deb4da7~mv2.png/v1/fill/w_250,h_125,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Signature%20white.png

7kb

3kb

51%

https://static.wixstatic.com/media/a97406_a63576e029884d938ab4bc0424f5b4a7~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_a63576e029884d938ab4bc0424f5b4a7~mv2.png

1kb

804b

32%

https://static.wixstatic.com/media/a97406_9f1c6053c3194106a157b657b1c1f1a7~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_9f1c6053c3194106a157b657b1c1f1a7~mv2.png

2kb

1kb

39%

https://static.wixstatic.com/media/a97406_2d27ff1cc4ae4f1c9c56af2ae41733d3~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_2d27ff1cc4ae4f1c9c56af2ae41733d3~mv2.png

1kb

831b

42%

https://static.wixstatic.com/media/a97406_734b3e990f574dc294ad50269a11fb69~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_734b3e990f574dc294ad50269a11fb69~mv2.png

2kb

1kb

37%

https://static.wixstatic.com/media/a97406_4a6b93ed25824e5c828f7d8f2cf58e2b~mv2.png/v1/fit/w_97,h_97,q_90,enc_avif,quality_auto/a97406_4a6b93ed25824e5c828f7d8f2cf58e2b~mv2.png

2kb

1kb

35%

https://static.wixstatic.com/media/a97406_4196b803c58b435eb0d153eee917b045~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_4196b803c58b435eb0d153eee917b045~mv2.png

3kb

2kb

50%

https://static.wixstatic.com/media/a97406_655c5e8cd74d4d55a241547d05f22f27~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_655c5e8cd74d4d55a241547d05f22f27~mv2.png

2kb

1kb

38%

https://static.wixstatic.com/media/a97406_67f9b7bb04db41f8bb70ee645d80af6b~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_67f9b7bb04db41f8bb70ee645d80af6b~mv2.png

1kb

917b

38%

https://static.wixstatic.com/media/a97406_a6de135a469845689e7fd12d5bd88222~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_a6de135a469845689e7fd12d5bd88222~mv2.png

1kb

761b

37%

https://static.wixstatic.com/media/a97406_bc5c3cc1376d41949079a9056e8a1562~mv2.png/v1/fit/w_97,h_97,q_90,enc_avif,quality_auto/a97406_bc5c3cc1376d41949079a9056e8a1562~mv2.png

2kb

945b

38%

https://static.wixstatic.com/media/a97406_6001afe3d3db4004bf9cfbeecee378a9~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_6001afe3d3db4004bf9cfbeecee378a9~mv2.png

1kb

935b

33%

https://static.wixstatic.com/media/a97406_cf9d380f8a244eb0ae1e34e3c7badbab~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_cf9d380f8a244eb0ae1e34e3c7badbab~mv2.png

1kb

910b

30%

https://static.wixstatic.com/media/a97406_b2d49667a3104c258217fc14ff049431~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_b2d49667a3104c258217fc14ff049431~mv2.png

4kb

2kb

49%

https://static.wixstatic.com/media/a97406_1c0458d0d319432d8a9342f5baf2c5b8~mv2.png/v1/fit/w_98,h_97,q_90,enc_avif,quality_auto/a97406_1c0458d0d319432d8a9342f5baf2c5b8~mv2.png

1kb

788b

42%

https://static.wixstatic.com/media/a97406_e74c773e318a4e908c6573e97741752d~mv2.png/v1/fit/w_97,h_71,q_90,enc_avif,quality_auto/a97406_e74c773e318a4e908c6573e97741752d~mv2.png

2kb

1kb

41%

https://static.wixstatic.com/media/a97406_b4bb2cc77ec344dcbcca537d823dd321~mv2.jpg/v1/fill/w_980,h_403,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a97406_b4bb2cc77ec344dcbcca537d823dd321~mv2.jpg

21kb

4kb

78%

https://static.wixstatic.com/media/a97406_65b96a798309427dbadf4107c31bcb69~mv2.png/v1/fill/w_120,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Nick%20Agius.png

4kb

2kb

48%

https://static.wixstatic.com/media/a97406_a7ff6dbf197547cc9de65b15a840809c~mv2.png/v1/fill/w_192,h_81,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/65dcf90297e61a83df1c5b26_Artboard%201.png

3kb

1kb

49%

https://static.wixstatic.com/media/a97406_d8640f6853af45368aaf4ed874f95d6d~mv2.png/v1/fill/w_251,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ShopifyPartners_Primary_Inverted.png

5kb

3kb

46%

https://static.wixstatic.com/media/a97406_535ba63afc254e78b31c5e65d65906b3~mv2.png/v1/fill/w_120,h_98,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Partner-RGB.png

2kb

1kb

44%

https://static.wixstatic.com/media/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png/v1/fill/w_22,h_22,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png

860b

464b

46%

https://static.wixstatic.com/media/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png/v1/fill/w_22,h_22,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png

861b

488b

43%

https://static.wixstatic.com/media/a97406_45407e8131e14b3f8d2fe1fc61a40a0c~mv2.png/v1/fill/w_215,h_68,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Partner-Certified-Wordmark%20(1).png

6kb

3kb

47%